In this episode of Marketing Made Simple TV, Margaret Molloy, Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what's on the minds of leading CMOs today.

...

Seth Godin is a man who defined honest and effective email for all of us. Permission Marketing and Unleashing the Ideavirus are required reading for our team.

Here’s a healthy reminder of the biggest ideas in email from two of Seth’s recent blog posts:

Is this spam?

If you have to ask, it probably is.

The essential truth is that spam is always in the eye of the recipient. If you think it’s spam, it’s spam (if you’re the recipient...

Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

Creating a viral video is like “catching lighting in a bottle,” according to Aaron Strout, Managing Director of W20 Group, who shared 10 trends in social commerce at the April Social Media Club of Dallas event. Strout started the session off with a recent example from K-Mart, “Ship My Pants,” which had the audience in stitches.

University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I've ever experienced. 

By combining the power of digital media, passion for philanthropy, and mobile technology, graduating students at Queens University of Charlotte helped the John S. & James L. Knight Foundation give away $100,000 on the spot during their commencement speech. The experiment was the brainchild of graduation speaker Eric Newton, senior adviser to the president of Knight Foundation. 

During Newton's address, the audience watched three...