Last week an estimated 9.7 million viewers tuned in to watch the 2013 Billboard Music Awards. Although more than 20 awards were given, certain artists seemed to sweep the trophy table. Taylor Swift took home eight categories, Rihanna won four and my girl, Nicki Minaj, took home three awards. Although these artists obviously make melodious music, the Billboards are voted on primarily by the fans. So it begs the question, What do these three babes do differently to derive such a loyal fan base foundation?

I believe their active social media accounts are, in large part, what sets these celebrities on their own stage.Whether it’s Taylor Swift’s lovable cat pictures on Twitter or Rihanna’s up close and personal Instagram feed, these celebrities open up their lives to...

Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

There are so many ways that you can take the bull by the horn and use social media to promote your eatery! But are you doing it?

I ran across this infographic yesterday, and thought this would be helpful for many local restaurants here in Salt Lake City.

If your restaurant is not currently on these platforms, I highly suggest you get started. Of course, do not just sign up for all of them and go to town leaving yourself spread too thin. Go into this with a proper strategy, choose your outlets wisely, and reap the benefits of what an awesome social media plan can do.

I...

University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I've ever experienced. 

By combining the power of digital media, passion for philanthropy, and mobile technology, graduating students at Queens University of Charlotte helped the John S. & James L. Knight Foundation give away $100,000 on the spot during their commencement speech. The experiment was the brainchild of graduation speaker Eric Newton, senior adviser to the president of Knight Foundation. 

During Newton's address, the audience watched three...