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From The Clubhouse

Submitted by Anonymous on May 16 2013 - 11:49am

In this episode of Marketing Made Simple TV, Margaret Molloy, Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what's on the minds of leading CMOs today.

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Submitted by Anonymous on Apr 17 2013 - 10:09pm
Submitted by Anonymous on Apr 17 2013 - 4:59pm
Submitted by Craig Yaris on Apr 16 2013 - 5:10pm

Social Media Journal Feed

Social Media Journal

Submitted by Andy Sernovitz on May 18 2013 - 7:00am

Seth Godin is a man who defined honest and effective email for all of us. Permission Marketing and Unleashing the Ideavirus are required reading for our team.

Here’s a healthy reminder of the biggest ideas in email from two of Seth’s recent blog posts:

Is this spam?

If you have to ask, it probably is.

The essential truth is that spam is always in the eye of the recipient. If you think it’s spam, it’s spam (if you’re the recipient...

Submitted by Sarah Worsham on Wed, 05/15/2013 - 7:00am
Submitted by Dave Linabury on Wed, 05/15/2013 - 6:42am

Social Media Observer Feed

Social Media Observer

Submitted by Om Deshpande on Nov 4 2011 - 12:02am

Note: Read more articles from my blog - Business of Recruitment

 

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

Submitted by brianjedwards on Mon, 09/12/2011 - 3:49pm
Submitted by tracey eastman on Sun, 08/28/2011 - 8:59pm
Submitted by Moira Finicane on Thu, 08/25/2011 - 10:56am

SMC Global News Feed

Global Chapter News

Submitted by Jonathan Brewer on May 19 2013 - 11:33am


Photo credit: Veronica Brewer

Article credit: Carrie Keenan

In April, the Social Media Club of Milwaukee was tasked with a mission. The Andretti Sports Marketing team asked for our help.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest on Father’s Day weekend. Andretti hand selected 26 individuals to attend the race and connect social media to the Milwaukee community. The event was a success, so Andretti Sports Marketing agreed to keep IndyFest...

Social Media Education

Submitted by John McArthur on May 4 2013 - 8:58pm

University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I've ever experienced. 

By combining the power of digital media, passion for philanthropy, and mobile technology, graduating students at Queens University of Charlotte helped the John S. & James L. Knight Foundation give away $100,000 on the spot during their commencement speech. The experiment was the brainchild of graduation speaker Eric Newton, senior adviser to the president of Knight Foundation. 

During Newton's address, the audience watched three...

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