The business and affairs of Social Media Club are managed and controlled by an interim board of directors consisting of seven (7) people. We also have an Advisory Group consisting of 40+ of well respected industry professionals.

Chris Heuer, Co-Founder and Chairman

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Chris Heuer has over 15 years of entrepreneurial Internet experience and 16+ years of marketing experience, having previously taught classes at Miami Ad School in Web design, multimedia and convergence marketing. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies. In early 2006, Chris formed BrainJams to organize resources and best practices in the emerging “Unconference” movement, striving to bring social media tools and Open Space gatherings to a wider audience. These efforts have no resulted in the launch of Social Media Club in order to better realize the vision he has for bringing diverse groups of people together to share their understanding of best practices in social media and “Real Marketing”.

Kristie Wells, Co-Founder and President

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• Linkedin: Kristie Wells

Kristie is Co-Founder of Social Media Club, and currently serves as President of the not-for-profit organization. Over the last 25 years, Kristie has helped organizations understand, engage and support their customers to strengthen their brand, improve their products and create better experiences for all stakeholders, internally and externally. Kristie’s professional life has been spent in and around technology companies with an emphasis on bridging the gap between technology and people. A versatile generalist, Kristie has worked as a senior-level Marketing Executive, Community Manager and Customer Advocate, most recently with GUPTA/Unify, Joyent and Ribbit (acquired by British Telecom). While her roles and titles have changed over time, her passion to connect people, ideas and resources remains at the core of all she does. You can find more information on Kristie at http://kristiewells.com.

Serena Ehrlich, Secretary

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• Linkedin: Serena Ehrlich

Serena Ehrlich creates and implements strategies designed to tap into the new and exciting social media revolution. During her years at Business Wire, Serena worked closely with public and private companies providing guidance on investor and public relations trends, marketing, product development, social media, SOX trends, XBRL and trade show services. A master of social media marketing, she has worked with some of the largest companies in North America including ExxonMobil, Walt Disney, Mattel, Textron and more.

Serena serves as chairman of the interim Social Media Club (www.socialmediaclub.org ) Board of Directors as well as a Senior Advisor for the international YoungPrPros (www.youngprpros.com), and is an 8-year Board Member for NIRI - first in Dallas and now in Los Angeles. She can be found on Twitter (@serena) and any other social platform worth talking about. All joking aside, she has a degree in World War II and post-World War II thought in Europe and the US - specializing in Propaganda, making her a truly perfect fit to lead Social Programs and Viral Weaponry for Startup Army.

Kathy "Kat" Mandelstein 

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• Linkedin: Kat Mandelstein

Kathy (Kat) Mandelstein currently oversees worldwide marketing programs, web and events as the Director for IBM Collaboration Solutions in IBM Software and for Social Business for all of IBM  (http://www.ibm.com/socialbusiness). Kathy is a regular contributor to BtoB Magazine’s BtoBlog. She also serves on the Board of Directors for Social Media Club (http//www.socialmedia.club.org) and is the Vice President of the local Austin Chapter.  Previously, Kathy led the IBM Rational marketing team focused on the business value of effective software delivery.

Kathy has been a pioneer in launching successful web and social media marketing efforts, as well as developing dedicated web communities dating back to the time that she led http://www.ibm.com/developerWorks and http://www.ibm.com/alphaWorks in addition to marketing programs to developers for IBM. Her past history includes leading various marketing, channel and Web development teams in IBM. Before joining IBM, Kathy managed one of the earliest successful retail Web sites, http://www.jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas.  

Kevin Urie 

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• LinkedIn: Kevin Urie

With over a decade of experience in marketing of all kinds, Kevin brings an in-depth understanding and expertise of the field to Spring Creek Group.  As the former Chief Digital Strategist at Destination Marketing, Kevin successfully created a leading online marketing department that partnered with clients to provide website development/design, SEO, PPC, CRO, display, and social media services. Kevin’s experience extends beyond online adverting, as he spent 5 years developing and managing traditional marketing accounts using almost every media including, TV, radio, direct mail, newspaper and more. 

Marketing expertise isn’t the only thing Kevin brings to Spring Creek Group-- as the founder of the Seattle Chapter of the International Social Media Club, he also brings along his passion for sharing that knowledge with others. Under his guidance, SMC Seattle has become one of fastest growing and largest marketing groups in Seattle, and is recognized as one of the largest Social Media Clubs in the world.

Kiki Mills Johnston 

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• LinkedIn: Kiki Mills

Kiki Mills Johnston joined Full Circle Fund as CEO in July 2011. An innovative and hands-on leader, Kiki is responsible for the organization's overall strategy, building critical public and private partnerships, and achieving meaningful community impact. Prior to Full Circle Fund, Kiki was President of the Massachusetts Innovation & Technology Exchange (MITX). Established in 1996, MITX is the nation's largest non-profit trade association for the digital marketing, media and technology industry. The MITX community encompasses a rich ecosystem spanning emerging start ups to Fortune 1000 companies in the marketing and technology spectrum, including marketing services firms, media companies, technology developers and leading brand marketers.

Kiki was the chief advocate for the MITX membership working with legislative, media and general business audiences. In addition she provided strategic leadership focused on delivering member benefits that built connections, developed talent and advanced the industry and the association. MITX accomplishes this through over 70 events annually, nationally acclaimed award recognition programs and specific industry initiatives around entrepreneurship and talent retention. During her 11-year tenure, she oversaw the contraction and expansion of the membership base, an acquisition and re-branding of the organization, as well as regional expansion through strategic partnerships. A graduate of the American University, Kiki holds a Bachelor of Arts degree in International Studies. Kiki moved to the Bay Area in late 2010 from Boston. She enjoys hiking, spending time with her border collie Douglas, snowboarding, and traveling.

Jesus Hoyos 

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• LinkedIn: Jesus Hoyos

Jesus Hoyos is a CRM consultant, speaker, influencer and Independent Analyst for the CRM industry in Latin America. He speaks at several events in the region and provides "in-company" lectures. He has been quoted in regional publications such as CNNExpansion and AmericaEconomia. He also writes for Mundo-Contact, El Inversionista and ContactCenter, among other publications in the region.

Jesus is the co-founder of the Social Media Club in Mexico City and is the Latin and South America liaison, assisting other local leaders to establish Social Media Club chapters in their region.