Nicole Pulley on the perpetual evolution of social media websites
by Nicole Pulley
Social media websites are constantly evolving as users think of new and innovative ways to utilize the site’s capabilities. While each site is created with a specific purpose in mind, it may undergo transformations as users discover alternative ways to use the site beyond its original intention.
Take Twitter, for example. The idea of using hash tags to filter through trending information is not an official Twitter function. Users began hash tagging key words and phrases in order to view similar tweets and better categorize information.
Ben Loeb writes from across the pond about the Social Media & Marketing Monitoring conference in London.
by Ben Loeb
During my semester abroad in London, I was lucky enough to volunteer at the 2011 Social Media Marketing & Monitoring Conference. Like its title suggests, the conference focused on social media applications for marketing.
The event was a huge success it brought together some of the best social media minds from the UK. We heard from social media celebrities like Jon Morter (@JonMorter), who helped Rage Against the Machine top the music charts in the UK and beat out Simon Cowell and X-Factor.
However, some of my major takeaways were related to location-based marketing, social marketing campaigns, and SEO.
An introductory guide to QR codes
by Sam Tift
For the past decade, Japanese companies have pushed product and web promotion by using a simple and innovative technology: QR codes. Americans living in urban areas are just beginning to see the emergence of QR codes in marketing campaigns. Few suggest that the usefulness of QR codes is the aesthetically pleasing graphic. These somewhat strange looking barcodes provide businesses, campaigns and organizations with a mechanism to bridge online and offline marketing. Here is how they work:
Kogod School of Business Dean Ginzberg will be hosing a Twitter Town Hall on Wednesday, September 21 from 1:00 p.m. – 1:30 p.m.
As you may recall, President Obama did this over the summer as a way of engaging people in a new and different way. Kogod is hoping to get questions for the Dean from students, alumni, and others, and would love your participation.
Use #askKogodDean to join the conversation!
What’s the reasoning behind the Anonymous threat against Facebook?
The hacking group Anonymous launched a threat against our beloved social media website, Facebook. In a video posted (and later deleted) on YouTube, members of the group claimed it would take down Facebook on November 5th, 2011. The hackers allege Facebook has been selling information to government agencies, enabling them to spy on people around the world.
Regardless of whether Anonymous actually intends to take down Facebook on Guy Fawkes Day, the hackers raise a good point. Most of us don’t think twice before updating our statuses, tweeting, or posting pictures online. With the growing popularity of geolocation-based services such as Foursquare and Facebook check-ins, we are revealing more about ourselves online than ever before.