Steve Garfield's Get Seen: Book Review
Steve Garfield’s Get Seen: Online Video Secrets To Building Your Business is a Bible-like book packed with tips, tools, instructions and interviews written to empower those interested in leveraging video to build their business. Want to stream video live? This book will tell you how. Have a limited budget? That’s okay… this book will explain how to get the job done with inexpensive investments.
The main draw for this book is its tone. I can tell that Garfield is passionate about the subject. He genuinely wants to transfer that passion to the reader. It’s written so that anyone on any level can grasp its concepts and run with them. His knowledge on the history of online video helps put things into perspective as far as how far the medium has come in relatively short time.
Garfield references popular examples of the use of video to build buzz. He was able to land a short interview with Jimmy Fallon, who explained how he used video blogging and Twitter to build awareness for his late night talk show. It was a great example to have in the beginning of the book. Most people have heard of Jimmy Fallon, so it’s quite inspiring to hear how he utilized tools that most non-celebrities can access to prepare for a successful television show.
The book continues with specific equipment examples for every budget and more short interviews with cool folks like Gary Vaynerchuk from Wine Library TV. Then it transitions to shooting techniques and to instructions for online platforms like YouTube, Flickr Video, and Blip.tv. He ends the book with techniques for live video blogging and a boat load of interviews with influencers in the online video world.
In summary Get Seen, is an easy-to-digest all-you-need book that breaks down the do’s and don’ts of online video. Garfield put in a ton of work researching and doing what he loves for this book. It’s well worth the read even if you don’t plan on being the person in front of the camera. Buy the book for your business’ GM or an employee interested in video so they can put all they’ll learn to use for your business. This book is a must have. Grade B+.
**Social Media Club members (Open/Pro/SMB/Corporate) are welcome to participate in a free webinar hosted by Social Media Club featuring Steve Garfield, Author of Get Seen on Wednesday, July 27th at 2pm EDT. !**
Christopher Craft is the CVO/Founder of Nao Media and Consulting, an Atlanta-based social media consultancy. He blogs at The Nao Blog.