On October 16th, our panel showed how companies and agencies use analytics to gain insights that drive business decisions. Local analytics pros discussed both the usefulness and limitations of native tools within Facebook, Google Analytics and YouTube, as well as the role of more robust analytics solutions that are starting to tackle the unstructured "big data" opportunities now available with our ever-increasing use of social media.
Our panelists included:
Ken Cho, Co-founder of Spredfast
Aaron Strout, Head of Location-Based Marketing at WCG
Chris Treadaway, Chief Executive Officer of Polygraph Media
Claire Vo, Sr. Manager, Voice of the Customer & Branding at Electronic Arts
David Barnes, Program Director of Emerging Internet Technologies at IBM
Austin graphic designers, we need your astute, inspired skills to create an awesome logo for SMCAustin - and we want our community's feedback to decide the winner. Prizes include an Austin City Limits gift bag ($120 value), Professional Membership to SMC ($100 value) and Date Night at Alamo Drafthouse ($75 gift card). First place winner gets first choice of prizes, along with glory, fame and our undying gratitude!
Special note for prolific, extra-creative designers: You can submit multiple entries AND win multiple prizes. Also, all entrants and all voters will receive a $5 off coupon from Austin's Pizza. We're excited to already have some submissions (scroll down to view them).
An astonishing 97% of nonprofits are using social media. This June 19th panel, we heard from Austin NPOs about their successes & learning experiences with social media.
Operating on a shoestring budget, nonprofits are the creative experimenters of social networks - using them to spur activism, fundraise, tell their story, recruit donors and volunteers, and more. Our panelists shared how they've used different social media channels to tell their stories and earn the trust of supporters, all while avoiding the perils of donor fatigue. They also tackled the more complex issues of developing a social media strategy and reporting ROI to higher-ups in their organization.
Non-profit organizations make the world go 'round; They champion those causes that are near and dear to our hearts.
How do you connect with prospective employers when everyone, including your current boss, can see your social profiles? Is your Klout score important? Should you cull your past tweets to get rid of your rants? Our Social Media Club Austin panel will discuss these and other burning questions that are top of mind for job seekers and top talent in Austin.