Using Analytics to Drive Social Media
On October 16th, our panel showed how companies and agencies use analytics to gain insights that drive business decisions. Local analytics pros discussed both the usefulness and limitations of native tools within Facebook, Google Analytics and YouTube, as well as the role of more robust analytics solutions that are starting to tackle the unstructured "big data" opportunities now available with our ever-increasing use of social media.
Our panelists included:
Ken Cho, Co-founder of Spredfast
Aaron Strout, Head of Location-Based Marketing at WCG
Chris Treadaway, Chief Executive Officer of Polygraph Media
Claire Vo, Sr. Manager, Voice of the Customer & Branding at Electronic Arts
David Barnes, Program Director of Emerging Internet Technologies at IBM