Some companies are frustrating to deal with, no two ways about it. At no time is it more frustrating when you are a plugged in social media professional. To see companies dealing with problems in ways that are slow, outdated, and maddening for the consumer makes one stop and wonder about the overall health of the organzization. Too often, I find myself saying "They just don't get it." But get what? Twitter? No, it's bigger than that. Facebook feedback? That's a part of it, but not the whole picture.