MarketingSherpa is now accepting entries for the 2010 Viral and Social Marketing Hall of Fame.

If you launched a campaign in the past year that went viral and delivered blockbuster results, or otherwise used social media to achieve a specific marketing goal, then you should make sure to nominate yourself and your campaign.

Use this form to nominate your campaign

This year, they have expanded the traditional Viral Marketing Hall of Fame program to encompass all social marketing initiatives. This means you can share the details of a successful viral marketing campaign that used social media as a key channel, or nominate a non-viral campaign that targeted social followers, was executed in social channels, or used the power of social media in other ways to achieve a marketing goal.

In all cases, Hall of Fame honorees will be selected based on their:

• Creativity and unique campaign approach
• Relevance to brand or target audience
• Measurement tactics put in place
• Results, including achieving a significant business goal, not just broad reach

So gather up your campaign results and creative samples and fill out the form to tell the story behind your biggest social or viral marketing success. There’s no cost to enter, and if you are selected, you’ll be featured in one of the Sherpa’s upcoming newsletter.

MarketingSherpa Website

Viral and Social Hall of Fame entry form
(Deadline for entries: Friday, June 18)

We held our first ever telecon, thanks to all who joined. For those who didn’t here are the notes:

Attendees:

• Amy Phillips
• Ian Mahaney
• Bridget Forney
• Erica Hebrank
• Daniel Waldman

Board agreed that our first priority is to make sure all positions are filled. This will be finalized at an in-person meeting the week of May 17.

Premier Event

Board agreed that the first event should be a cocktail hour/informal networking event, to take place in 1^st two weeks of June.

Recommended Location: ETC Canton

Date: TBD (sometime in the first 2 weeks of June)

Future Topics for Events

• Mobile Social Web Panel
• How to determine ROI of social media
• How to generate revenue and justify cost of social media
• How social media can increase productivity
• Women in Social Media
• Social Media in Education
• Government 2.0
• How to develop a SM Strategy
• How to leverage your FB audience
• Time-saving: How to efficiently manage social media
• Privacy Issues in Social Media
• Is SM a waste or beneficial?
• How to use SM collaboratively
• Crowd Sourcing: Facts & Fiction

Speakers

Board agreed that we should attempt to secure 2-3 national figures each year.

Locations

Daniel suggested we do a highway (695) tour. Others seconded this idea. Board agreed to try to map this out once a full year of programming is developed.

Action Items

1. Daniel will reach out to Jennifer Gunner (GBTC) for sponsorship & location for 1^st event.
2. Amy will get sponsorship process/guidelines from Justin Herman.
3. Amy will provide twitter/FB and website access to Board Members.

Thanks to Daniel for the notes. We have tentaively decided to meet on the evening of May 20th. Please check back for more info!