PR Newswire, in cooperation with the Business Development Institute, presents the Boston Content Marketing and Communications Leadership Forum, a gathering of senior marketing and communications executives from leading brands and agencies in the Boston area.

This half-day conference will focus on case studies and examples of how leading organizations in the region connect with customers, prospects, employees, partners, and the media through content marketing. Case studies will be presented by Vince Golla, Digital Media and Syndication Director at Kaiser Permanente; and Danny Miller, Senior Manager PR and Communications at Esurance.

The forum will be capped by a moderated panel discussion featuring Jennifer Dowd, Marketing Manager of the Global Retail Marketing Department at MFS Investment Management; Michael Morrison, Senior Public Affairs Officer/Social Media Specialist at Massachusetts General Hospital; Ari Herzog, Digital Media Strategist and SMC Boston President; and Michael Pranikoff, Global Director of Emerging Media at PR Newswire.

The leadership forum will occur August 2, 2012 from 8:30 – 11:30 a.m. at the Boston Common Hotel.

Social Media Club Boston is pleased to be a supporting sponsor of this event. Please visit the conference page and use promo code #SMC for complimentary admission before August 1st.