Did you miss our experiential marketing conversation with Terry Lozoff and Geoff Livingston?
About 40 social media professionals attended the August 29, 2012 event at the Microsoft NERD Center. Food sponsors included IZZE, providing complimentary beverages, and 2nd St. Creamery, providing complimentary ice cream. Both were a hit! Additionally, ISITE Design sponsored and provided on-site registration and behind-the-scenes support. We thank everyone!
|August 29, 2012|
|6:00 pm||to||9:00 pm|
Your interaction with a business is diverse: in the store, with a product, at the website, through advertising and events, across social media. The more touch points that you can experience, the more likely the business succeeds. If you’ve seen the giant noodle outside Faneuil Hall such as the above picture taken by Adam Gaffin, you already have an edge on experiential marketing.
Geoff Livingston and Terry Lozoff want to tell you what is working in the industry.
PR Newswire, in cooperation with the Business Development Institute, presents the Boston Content Marketing and Communications Leadership Forum, a gathering of senior marketing and communications executives from leading brands and agencies in the Boston area.
This half-day conference will focus on case studies and examples of how leading organizations in the region connect with customers, prospects, employees, partners, and the media through content marketing. Case studies will be presented by Vince Golla, Digital Media and Syndication Director at Kaiser Permanente; and Danny Miller, Senior Manager PR and Communications at Esurance.
Nearly 50 small business owners, social media practitioners, and students from all walks of life streamed into the Boston Public Library’s former “newspaper room” on June 14 to listen to four authors talk about their books and ask questions about social media and the future of marketing.
Our invited authors were:
Social Media Club Boston brings together Boston-area authors in a panel discussion on June 14, 2012 to share their adventures in social media, read highlights from their books, and discuss insights into how the marketing world is changing.