"Content is fire and social media is gasoline". Know who always says that? Indeed, Jay Baer.
Content has always been key in all forms of marketing. Yet, with the advent of content marketing, the attention for a more mature, integrated and customer-centric approach regarding the use of content for business and customer purposes has grown.
It's exactly the same in social media marketing where content is increasingly getting attention and that’s normal: social media is indeed gasoline.
However, at the same time we see similar evolutions happening in content marketing as we did in social media marketing.
Amy Edwards recently wrote a blog post titled "5 Reasons You're Not Getting That Social Media Job." Within the post, she describes five factors centered around visibility, action, discretion, commercial experience, and passion that are hindering people from obtaining the social media jobs of their dreams. Here is a summary of Amy's points with positive spins on each of them to help you realize how you can correct these mistakes, should you be making them.
1. Include links to your profiles!
Discussions about the ownership of social media at the level of departments are archaic, exhausting and irrelevant, Christopher Barger, Christopher Barger, former Director, Global Social Media, at GM and author of The Social Media Strategist says . Social media marketing and the content marketing strategy often going with it are all about teamwork. By definition, there are various stakeholders involved.
In their book "Humanize", Jamie Notter and Maddie Grant write, “we have to be careful with the idea of trust because as an idea, it has achieved a status dangerously close to notions like motherhood and apple pie”. I agree.
Both authors emphasize trust is a very personal matter and point out how it is related to the parent-child bond. I agree again.Earning trust: culture, cultivation and responsibility
Marketers know how important it is to use customer data in order to improve their results and customer satisfaction, the step towards brand advocacy. Research by Experian, shows 72% of respondents (UK) confirm this. As Experian says, ‘companies understand the importance of customer-centricity but fail to come to terms with data explosion’.