beSOCIAL 7/9/12

• Attendance/Intro

The Olympics and Social Media They don’t have a plan What is really going to happen? They have brand guidelines but they keep changing large companies not understanding social media They have restrictions on what you can/can’t talk about Need to include certain details in every post, even on Twitter - all sponsors have to do this Restrictions related to the Olympics existed before social media and they are trying to carry that over, even though it doesn’t make sense Athletes and ticket holders are restricted on what they can post, were told there will be repercussions for violations, how would they enforce that? Will stay this way until they can figure out how to monetize social media The super bowl did a great job, why not follow their example? The super bowl was live, olympics aren’t and they don’t want to ruin the results for everyone They are worried about sponsorship - rating numbers and who will actually watch if they already know the results Maybe there is no solution Mashable article: http://mashable.com/2012/07/08/2012-olympics-social-growth/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_source=newsletter

Twitter - closing API

• What is going to happen?
• LinkedIn cut Twitter connection
• Twitter wants to drive people to its home site for advertising purposes
• This will make it very difficult for 3rd party apps
• Already started locking it down
• Might change the way we share news
• W3C - Federated Social Web, has open community groups, not a catchy name
• “Walled Garden” - is this a move towards paying for social media?

• Facebook cold call and email about advertising

• Offering one on one support for a minimum spending of $65 a day
• CNET article - Facebook is bad for advertising but good for branding
• Trying to get more money
• What exactly comes with one on one support?

• Facebook - Promoted posts
  • Do they work?
  • Some say yes - resulted in higher post views (went from 400 views to 1100 views)
  • Stays there longer, more people see it
  • More commenting as well
  • Maybe try it out for an announcement or big sale, event or something you will benefit from if more people see it

• AT&T
  • Was supposed to come to beSOCIAL to promote their 4G LTE service that just launched in Buffalo
  • only on select devices
  • supposed to be 10xs faster than 3G
  • Nicole is getting one to try out, she will let us know how it goes

• Taste of Buffalo
  • Had a Twitter wall at the event, but someone was approving them before they went up on the wall

• Social Media Day 2012
  • Would be better on a weekday, higher turnout
  • Raised about $400 for Computers for Children
  • Bean Media - Live camera with QR code at the event
  • You could scan the QR code to see yourself on the camera
  • They were also editing video on site and adding it to YouTube every 20 minutes

• Facebook - Mobile App
  • Haven’t figured out how to monetize the app yet
  • Why not use it like promoted tweets?
  • If FB added banners to mobile people would find it very annoying
  • Google + - when you use it it boots your SEO
  • You want people to use your app for everything, the stickiness of it matters, and FB isn’t there yet
  • Starbucks is a great example of a great app
  • 5 Guys app - you can order from your phone and pay, then just pick it up - no waiting in line

• Using social media for Crisis Communication
  • Twitter started as an internal communication tool for a taxi dispatch system
  • Red Cross National is trying to do this now, their headquarters in DC monitors Twitter and Facebook and contact in case of emergency
  • CDC using this to map disease outbreaks