beSOCIAL Notes 1/9/12
Submitted by Ashlei Jachimowicz on Sun, 01/15/2012 - 11:04am
beSOCIAL 1/9/12
- Intro
- Unyts rebrand- new name & logo - any suggestions of how to roll that out through social media?
- Travers Collins recently rebranded, check out their website/facebook
- Make it clear to your audience WHY there was a rebrand
- Food Bank - Still find their old logo on some things
- Get your new logo to news outlets
- Send out the new logo whenever you catch the old one somewhere
- Put logo standards on your website
- New Era - another example of rebranding
- Check out UPS and IBM for companies who switched from longer names to shorter names
- Article: How to Grow Your Facebook Page Virally
- Discussed the problem of engagement
- We don’t see posts in our news feeds in real time
- It is based on how you interact with a page
- Are like numbers valid?
- Sometimes the same people are interacting with your page over and over. The more they interact, the more they see you in their feed - you’re not reaching new people
- You And Who Crowley Webb Contest
- Had to get people to vote daily for Y&W to win marketing service
- Saw a 15% increase in Facebook fans
- Dan programmed an app to enter the contest, chance to win Sabres to ticket for those who voted for them - got extra points for sharing to their wall - spread the message further
- Ended up with 50% of the vote - this may be because they engaged with their fans and the are a national company
- Encouraged fans on Twitter, Facebook and email to vote
- Went from 3 likes on a post to 50+ likes on a post
- Now we have the fans attention, how do we keep them engaged
- TIP: find other avenues to reach fans. Social media is only one piece of the whole - get them to engage through other mediums
- FB rules for contests
- Dan created the app to vote for their contest
- to autofill the information in the form, they had a database of user information, had a disclaimer about not sharing user information
- they also has a reminder to vote on FB sent out through Mailchimp - had to opt-in for this
- FB is lacking on regulating contests, not enforcing their rules
- Superior Group
- Creating online videos for jobs
- How to make jobs sound interesting
- Right now it’s a pilot - for specific jobs only
- Thier job board is confusing - superiorjobs.com
- Synacor - used social media at resume convention - posted on PHP tech boards, actually hired people from this
- Can bring your videos to events, build up on Twitter first, use the hashtag for the event to promote ahead of time, open up to more people seeing it
- Pinterest
- How companies use it
- Mashable has been posting a lot on Pinterest lately
- Zoo - it would be great to post pictures of the animals, people LOVE animal pictures on Pinterest
- There is action behind it
- Even people who are not on Facebook and Twitter use Pinterest - heard conversations about it at Christmas parties
- You can upload your own content to increase traffic to your website
- You can present products in a powerfl way
- ROI question - how would you measure?
- Upcoming SMC events
- General Interest Meeting - Jan 26th, Old Editions Bookstore 5:30pm FREE PIZZA
- In February - Buffalo Foodie panel, Artisan Kitchen and Bath
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