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Book Review: Google+ For Business

Google+ for Business by Chris Brogan, gives a comprehensive overview of how businesses can use Google+. Initially, the case is made why Google+ will be the next big thing. While I won’t argue that point, I will say the more important is what the future may look like. Taking into account the possible integration of Places, Docs, Calendar, Checkout, Android, Analytics and YouTube, coupled with Search, you can see why he makes the case for Google+ to be the next big thing.

Beyond what the future holds, Brogan provides not only a look at how he uses Google+, but also provides examples of how a several others are using it and how various business types would be able to use Google+.

After providing an overview of typical “Day in the life of Google+” for himself and a few other notable people, a detailed walkthrough and explanation of setting up your Google+ profile, how to use circles (Google+ way to follow and organize people), posting, sharing, growing a following and even setting up a business page.

As an active user of Google+, I still picked up some great tips by reading this book. I would strongly suggest it for anyone thinking of starting on Google+, as having these insights will help guide you through a more thoughtful and effective profile. For those that are already using Google+, I am now torn on suggesting this as a must read. Let me explain.

When I first read Google+ for Business, several things had changed on Google+. Brogan acknowledges technology is a moving target and this was bound to happen. Readers of the book would have access to updates and changes to original book and a password-protected page on his site. Between reading and writing this review, Google+ went under a pretty sweeping change in design and appearance. I was excited to check out how these changes were being addressed. Unfortunately, there was only one post from November of 2011 with no mention of the recent changes.

Does this mean I wouldn’t suggest Google+ for Business to someone already using Google+? Not at all. There are still many ideas and tips you can get from reading. The advantages of being one of the first to write a book on Google+ are many, but if the changes aren’t addressed, the book becomes less relevant over time.

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