Paula DeBates

Review of Curation Nation, Steven Rosenbaum

 

When I first began reading Curation Nation I was unsure of the purpose and the direction of the author.  Being new to the social media marketing arena, the first chapter was hard to get through – not knowing the direction. But once I pushed through it the rest of the chapters became very interesting and didn’t want to put it down.  Rosenbaum explains very well why we should all embrace aggregation and now curation.  The concept of become a curator -  in my case a digital shop keeper - is very interesting.  This book is a very good resource for business people trying to keep up and make it in the marketing world today. It has opened a whole new door of ideas and created a greater understand for what is happening in searching on the Web now and in the future.

At first it was hard for me to get a grasp on the concept of curation. There is still more I need to learn and understand but Rosenbaum has definitely opened a portal to a new world concept.  I feel there is definitely a market, need – a must for curation. Plus, he has stirred up my desire to become a part of curation – with a feeling of interest for the future and that I can be involved and known as an expert in my niche field.

The revealing of why entrepreneurs need to understand curation and that the search mechanism as it currently exists is broken are two points which became very clear after reading Curation Nation. Trying to search for a topic on the Web currently is very overwhelming will most definitely become worse as time goes on.   After reading this book I have the desire to learn more and move towards becoming a trusted source in my area of knowledge. 

When Rosenbaum writes about finding your niche, something you truly love and would love doing every day for the rest of your life, offered a glimmer of new and exciting hope for someone that has been in business for several years begin conformed to the “way it is”.  Bring back the future of the need for humans to develop curation over all the content which cannot be done by machines was very eye opening and hopeful – giving many new business opportunities.

The use of insight and examples of successful people and websites to reach was very helpful creating further opportunities for the gain of knowledge.  The reference to people like Jeff Jarvis and Dell was very interesting. The list of interesting business people and examples was well carried executed throughout the book keeping my attention.

Rosenbaum gives direction into the leveling of the playing field opening new opportunities for even the newest entrepreneurs within the world of the Web. The reference to curation being related to traditional journalism helped me develop a greater understand. 

While reading I kept a stack of post-it notes going, jotting down ideas the reading generated regarding marketing ideas and research items. I would highly recommend Curation Nation to all interested in business, marketing, social media marketing and the future of the Web. 

 

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