“Social media” is not cute. It’s real and it’s necessary. Sandy Carter’s Get Bold is the blueprint for turning your business into a Social Business. Carter is the Vice President / Social Business Evangelism at IBM. Many of the examples of social engagement in Get Bold are from IBM. Fortunately, these tactics can be applied to almost any business. The book is centered around The Social Business AGENDA framework. The framework is broken down into the following six workstreams:
Nonprofits have relied on consistent monetary donations from the same people for a lifetime. They’ve been ruled by white, male boards in closed meetings. If they want to keep changing the world, they too must change.
Our recent Social Media Club mixer was a discussion of Beth Kanter’s The Networked Nonprofit. She has amazing insight into social media strategy for any organization. One of the biggest concepts was the fight against organizational inertia. I know this is a huge challenge for non-profit and for-profit organizations alike. Going social is a hard transition and being mindful of such an important pit-fall will make a big difference.
Steve Garfield’s Get Seen: Online Video Secrets To Building Your Business is a Bible-like book packed with tips, tools, instructions and interviews written to empower those interested in leveraging video to build their business. Want to stream video live? This book will tell you how. Have a limited budget? That’s okay… this book will explain how to get the job done with inexpensive investments.