Creating a viral video is like “catching lighting in a bottle,” according to Aaron Strout, Managing Director of W20 Group, who shared 10 trends in social commerce at the April Social Media Club of Dallas event. Strout started the session off with a recent example from K-Mart, “Ship My Pants,” which had the audience in stitches.
What’s the recipe for a zesty panel on the social scrapbooking application Pinterest?
Guest post by SMC Dallas Google+ coordinator and champion, Scot Duke.
Google+ is rapidly becoming the social space of choice for many, and the G+ Mobile App is making it easier to keep in touch with everyone on G+.
One of the most popular and unique features of Google+, Party Mode ties the desktop and mobile apps together and is associated with Google+ Events. Attendees can post photos and make comments that post to the G+ Event page. Posts can be seen both on the smartphone app and desktop.
Real-time marketing was on everyone’s mind at the January meeting of Social Media Club of Dallas. Rob Garner, master of SEO and author of Search & Social: The Definitive Guide to Real-time Content Marketing led the evening’s discussion with some excellent information and tactics for marketers.
Scott Stratten (@unmarketing) showed impressive intestinal fortitude while battling an intestinal malady as he spoke to the Social Media Club of Dallas on “The Book of Business Awesome.” Despite suffering through his post-Turkish excursion illness, Scott was hilarious with his Jim Gaffigan-esque delivery filled with asides and internal debates as he explained what it takes to be awesome and how to avoid being un-awesome in social media practice.
Some of Scott’s words of wisdom include:
Social media is merely an amplifier. It doesn’t fix a bad product or service.