As a Social Media Professional, you may be called on to promote all manner of events, activities, sales pursuits, and causes. I recently was employed to help promote an arts, entertainment and networking event in Dallas and thought I would share our methods so others can benefit. I’d also like to hear your thoughts so we can all grow together.
The key to Marketing events is getting the word out to your target audience, communicating the value and providing impelling calls to action. A Prayer for good weather usually helps as well.
As Melissa Bourstom explained last week in this blog, effective social media promotional campaigns leverage the immediacy of their channels to engage target audiences with fresh, creative content. Viral videos are very powerful.
Every day we are bombarded by content. Millions of bytes vying for our attention: social posts, videos, photos, texts, emails… more information than we can possibly process. On YouTube alone there are currently 1 billion unique users each month and 100 hours of video uploaded to YouTube every minute.
We know that great marketing engages the customer and inspires a response. The challenge for marketers now isn’t just what to say, but how, when and where to say it so the message has a chance of being heard.
What are the benefits and drawbacks to being one of the first brands to use a new social media platform like Snapchat for a business application? Kristy Ladner, Vice President of Slingshot LLC, describes how they dealt with technical platform challenges as well as unexpected consumer reactions when managing a marketing campaign for Pie Five Pizza Co.
Kristy presented at the Social Media Showcase 2013, hosted by the Social Media Club of Dallas. Thanks to Jami Mari Clayman for producing the video interviews. To see additional Showcase interviews, tune in to the SMC Dallas YouTube Channel.
If you haven’t already found a place for social media in your never-ending list of things to do, stop trying to convince yourself that you’re going to wake up at 5 a.m. and schedule Tweets – tomorrow. Not only are you setting yourself up for failure, but you’re also going to hate it.
Social media is not just something you babysit occasionally. You can’t just tend to her at nights or on your free weekends and then forget about her when it really matters (we all know that caregivers never get a holiday). Social media requires a lot more respect than that, because in time, she can provide you with the results you want.