Reminder: Early registration ends at midnight 1/18

Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.

Who: Marketing, PR, and Social Media professionals from a variety of agencies, companies and brands throughout the Dallas Fort Worth area.

What: Monthly speaker event. Networking, a Speaker, a Book, and always fun!

Where: Angelika Film Center in Mockingbird Station

When: Thursday, January 19th. 6-9pm {full agenda}

About our Speaker

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine.

Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

The Book

Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. Authors, Robert Rose and Joe Pulizzi, have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.

Managing Content Marketing will teach you to:

• Build the Business Case for Content Marketing
• Develop a Content Marketing Strategy that Works for Your Business
• Tell a Consistent Story that Engages Your Customers
• Determine the Right Marketing Channels to Implement
• Create an Internal and External Workflow for Content Marketing
• Measure Content Marketing and Communicate Results to Internal Stakeholders

We want to Thank Our Sponsors for this Event!

Penny Clark Photography

The Butcher’s Son

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