Power to the People: the Social Media Club of Dallas Blog
I have been attending Social Media Club events for several years and have just been recruited to manage the club blog. I am really enthused because I have benefitted from membership in this group and want to contribute.
The incessant replacement of established digital communication platforms and processes with new technologies means that no one working in the trenches can easily stay current. There are always new options that may be better solutions for your practice.
The Social Media Club provides me with programs by bringing thought leaders and opportunities to network with other practitioners to Dallas. As a result, I have discovered books, digital resources, and formed relationships with people who have given me excellent advice and become my business partners and friends.
Mutually Beneficial Advantages of the Social Media Club
Paraphrasing the Cub Scout Law of the Pack (yes, I am a Cub Scout Leader):
The supporter follows the Social Media Club.
The supporter helps the club go.
The club helps the supporter grow.
The supporter gives goodwill.
- This club wouldn’t exist if you didn’t need these resources.
– When you come, join, and share information, you make the club better.
– The resources and connections provided by the club are helpful to you.
– You share what you know freely with the other supporters in the group so we can all get better at effectively using digital resources.
I am being more intentional about helping the club “go”. Won’t you join me?
The Social Media Blog Program – Please Contribute
The goal of this blog is to be an additional local information source for social media practitioners. Whether you are responsible for promoting a business or are an agency specialist who focuses on some aspect of digital marketing, this blog should augment the information that you gain at the meetings and networking events.
The mission of the Social Media Club is to provide information that will be beneficial to our North Texas followers. As search and marketing has increasing swung toward social/mobile/local (SoMoLo), a regional association of social media practitioners like ours has special value for members. Even if you furnish services in a Fortune 500 company, marketing spend is shifting to local marketing campaigns and local branding initiatives under the corporate umbrella. Groups like ours help you learn more about best practices and the experience of companies in your area.
This blog shares information that will help our local marketers get better at what we all do. We tell you about upcoming events and once the program is over, we review it to reinforce its value or let you know what you missed. We want to publish a post every week so there are plenty of opportunities for Social Media Club supporters to contribute. After all, this is OUR blog.
This is your chance to give back—we are recruiting writers. Won’t you help? If you read this or attend meetings, you have experience that may be of interest to other members of this group.
All of our bloggers will be recognized with a byline, 2-3 sentence bio, and a link to their website and social channels (logos as appropriate). Bloggers will also receive attributions on social media related to Social Media Club. We would like to publish previously unpublished content, but once the blog is up, it can be republished with SMC permission (author’s rights are never limited).
Possible Social Media Club Blog Topics:
- Case studies of social media initiatives that were intended to solve enterprise problems
- Book reviews of recent publications or classics that your colleagues may have missed
- Emerging social media channels
- Integrating social media with other communication channels
- Targeting Social media initiatives
- Measuring social media outcomes
- Promotions and advertising using social media
- Developing robust content that will improve visibility and increase conversions
- Specialized Focuses on strategies for different social media channels (video, Twitter, Facebook, Google +, blogging, Pinterest, podcasting, webinars, forums and discussion boards, Slide Share, LinkedIn, etc.)
- Great resources for social media practitioners
Even with virtual delivery, ultimately all business is local because your customers are always local to wherever they are. Having a home town social media organization allows you to develop personal relationships and acquire resources locally, where you need them.
Won’t you help the Social Media Club become even better at being the go-to resource for digital marketers in Dallas? For more information or to volunteer, contact Laurie Shook at firstname.lastname@example.org or Kay Byfield at email@example.com
Kay Byfield is a solopreneur focused on providing marketing communications to SMBs as Stand-Out Communication. She manages websites, social media, email strategies, and develops print collateral. She also thinks a lot about best practices in marketing content creation. www.standoutcommunication.com
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