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Scott Stratten, Author of “The Book of Business Awesome,” Returns to Social Media Club of Dallas


Scott Stratten

DALLAS, September 25, 2012 – Social Media Club of Dallas, a premier networking and education organization dedicated to marketing and new media, is proud to announce Scott Stratten, author of “The Book of Business Awesome,” will speak at the October 25th meeting.

“We look forward to hearing Scott’s unique perspective on business and enjoy a discussion about untraditional marketing tactics,” said Kendall Shiffler, SMC Dallas president. “Scott previously spoke at SMC Dallas and received great reviews so we’re excited to have him back with new insights that he wittingly delivers.”

Formerly a music industry marketer, national sales training manager and a professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies.  Stratten helped PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments guide their way through the viral, social media and relationship marketing landscape.

Stratten will speak from his new book, which covers everything business related from branding, public relations, social media, marketing, customer service and human resources. Stratten’s book steers away from traditional business concepts and focuses more on achieving awesome results through engagement and technology. Stratten will include case studies and concepts that attendees can apply directly to their own businesses. Topics will include:

- Why things go viral when they follow the Third Circle rule.
- How companies look Awesome when they do something UnAwesome.
- Why Social Media isn’t the answer to everything.

Stratten will also discuss unsuccessful business by showcasing concepts that have failed in the past and major situations to avoid.

The event will take place at The Angelika Film Center at Mockingbird Station from 6:00 p.m. to 9:00 p.m. on Thursday, October 25. A Tweetup will take place after the event at People’s Last Stand. Registration is $45. To register for the event, please visit: http://smcdallas-scottstratten.eventbrite.com.

Event sponsors include Chili’sAllen Tsai Photography and Uber. SMC Dallas Annual Sponsors include Pocketstop.com and Synthesis. Sponsorships are still available for this event. To inquire about sponsorship opportunities, please contact Elysa Ellis at sponsorship@smcdallas.org.

 

About Social Media Club

Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. The Club’s primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices. We are active across the U.S. and Canada and expanding globally. Visit www.smcdallas.org for more information, or connect with SMC Dallas on Facebook orTwitter.

About Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. http://www.unmarketing.com/

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