Next time you’re getting ready to hit auto-share: STOP! That’s an example of Social Media ‘Strategery,’ the political term coined after the 2000 presidential debate between George W. Bush and Al Gore. The term has come to mean any number of things, according to the Urban Dictionary. I consider strategery to be something that looks strategic, sounds strategic, but, on reflection, it is clear that it isn’t.
On Thursday, September 19th the Social Media Club of Dallas hosted one of the highlights of its program year at the Angelika Theater—the 2013 Social Media Showcase. A packed house listened intently to five case studies about effective social media campaigns. The selected presenters delivered both style and substance and made the audience of over 300 people pleased to be a part of the third-annual event and of SMC Dallas.
There’s no denying that Facebook promotions can play a huge role in a successful social media marketing strategy if they are executed properly. But are you getting the most out of your promotions? The good news is with these clear-cut steps, you’ll be on your way to launching a successful Facebook promotion in no time.
Editor: You have attended many programs about social media. How was the SMSS different?
Laurie: We’ve finally moved past speakers trying to emphasize the significance of social, by starting talks off with “If Facebook were a country, it would be the fourth largest in the world…” Now, the focus is on the practical application of social–“here’s how I used social to solve a business problem.”
If you’re currently running a successful business, then you are most likely using the power of social media marketing. You know that social media helps you find new prospects and share your great products and services. You also understand the extreme value of analytics available to help you make strategic decisions and drive your social media marketing.
But are you geared up for what’s ahead in 2014? Do you have a plan mapped out for the months to come, as social media zooms into the next, advanced stage of its global impact? According to a report by CEO.com, 68% of Fortune 500 CEO’s have NO online social presence – that means there’s a lot of catching up to do!