Dallas
Beyond the Device with Tim Hayden — Thursday, 5/20
Join SMC Dallas this Thursday as Tim Hayden, Chief Strategy Officer and Partner at Blue Clover, presents on social media, mobile strategy, and the importance of maintaining face-to-face relationships and engagement.
With skyrocketing smartphone sales, the evolution of augmented reality and growth of mobile ads, it’s easy to forget the importance and impact of offline communities. From Tim Hayden:
The rise of “social” and consumer-to-brand relationships that we now have with smartphones doesn’t necessarily mean we’re online, all the time. In fact, so much of what will drive interest in your company or product is happening offfline. With face-to-face conversation still the most powerful “engagement” there is, let’s talk about the digital and not-so-digital ways to make the most of the mobile revolution.
And, bonus material — Christmas in May: Five predictions on consumer behavior for the next eighteen months! (Plus, you get to let Tim know that you’re holding him to those!)
Food at the event will be provided by Meals on the Move and Paciugo. Big thanks to our platinum sponsor, Magic Logix; gold sponsor, Kick Apps; venue sponsor, Moroch; email marketing sponsor, Blue Sky Factory; and web hosting sponsor, Firehost.
An Evening With John Jantsch In Pictures and Tweets
I logged on to write a recap of tonight’s awesome SMC event with Duct Tape Marketing’s John Jantsch, and then I thought, “Why not let the tweets speak for themselves.” So, here is a recap of the evening by those who were in attendance:
“Now playing at Studio Movie Grill: #SMCDallas! http://post.ly/f51q” @AGardina
“Reason u should join local Social Media Club: who wouldn’t want to sit in room full of nerds, tweet, drink & hear smart ppl talk?” @Elysa
“At #smcdallas & just received a preview copy of The Referral Engine from @ducttape. Can’t wait to read!” @SarahAlyea
Dallas’ own @Cali Lewis showed up to plug her upcoming conference. “I am pumped for Open Camp. Blogging geeks (definitely me) unite!” @JerodMSF
Mary Anne Schweers, Cynthia Smoot & Eddy Badrina
“People make referrals because it feels good to help people out. #smcdallas via @ducttape” @VSEllis
“50% + of new business for small biz comes from #referrals” @CatherineOnline
“trying not to laugh from “big papa” ringtone playing at #smcdallas. *hint turn your ringers off ” @Elysa
“Will 100% of your customers refer you to new business leads? If they trust you, they will” @CatherineOnline
John Jantsch signs his latest book for Chris Walters
“Want a referral? Figure out what part of your business is “talkable”.” @AGardina
“Nobody talks about a boring business,” says @DuctTape. What are you doing to stand out?’ @OhSoCynthia
“Referral tip from @ducttape: ask 5 of your customers what it is that you do that they appreciate” @TheEllipseCow
“Consistency builds trust. Repetition is good. Repetition is good.” @EllaGantz
“Marketing — n. Getting someone who has a need to know, trust, and like you. / via @ducttape” @EddyBadrina
Talton Figgins browsing The Referral Engine
“This might be the best slide in @ducttape’s deck http://yfrog.com/07qrqrj” @LeveltenColin
“The 4 C’s of Mktg according to @DuctTape: Content, Context, Connection and Community.” @OhSoCynthia
“Know, Like, Trust, Try, Buy, Repeat, Refer” @MrCCPlus
““when it comes to lead and referral generation, customer experience is the new black.” @MarketWaveBM
“The problem with competing on price is there is always someone willing to go out of business sooner than you” @MikeDMerrill
“A big thanks to Diane Feffer and Studio Movie Grill for hosting #smcdallas.” @MASchweers
And I think @YoBlake sums it up by saying, “event 4 me = reminder 4 how much the unique small things & experience we provide vastly set us apart & stand out”
You can see all of the party pics on Flickr courtesy of Gangway Advertising.
We hope to see everyone out on Thursday, May 20 to hear Tim Hayden of Blue Clover!
The Referral Engine
Since tonight we have the pleasure of hosting John Jantsch (known as @ducttape in the twitterverse) AND the fact that all attendees will receive a FREE copy of John Jantsch’s latest book “The Referral Engine” I thought you might want a sneak peak at The Referral Engine.
If you haven’t registered yet… there’s still time! PS: Invite a friend (or 5)!
How to Rawk SMCDallas
*originally posted on SMCDallas blog*
I thought I'd pass on a little insight on how to make the best of SMCDallas events. First, if you're wondering Rawk* was directly stolen from a panel I attended at SXSW '09. *I accept no responsibility for steal fun spellings of the word rock.
10. Stalkerific: I am an advocate of social media stalking, but only in the non-creepy way. Follow the conversations throughout the days (and weeks) prior to the event to see what's being said.
9. Dress to Impress: If you don't have a SMC Dallas shirt yet, bring $20 ... end of discussion. There's a cool kids club, price of admission one very awesome shirt designed by Alyssa Gardina.
8. Get your handshake on: Figure out before the event who you must meet at the event. If you've sharpened your stalking skills you will have already twitter stalked at least the leadership team. I'm just sayin'.
7. Do what yo mama taught you and say Thanks: Be sure to give a shout out to our fabulous sponsors. They also like Yelp reviews and for people *ehm YOU* to buy their products.
6. Bring bacon for Mike: or let us know your "how to rawk SMC" tip ... you decide
5. Spread the love: Tweet, Facebook, Blog, scribble on your moleskin your favorites from the event and be sure to pass the word.
4. Geekup Tweetup: The afterparty, be there
3. Buy (insert all speaker's names) a drink: If I have to spell this one out for you ...
2. Business Cards - we all haz them: Please for the love of Chris Brogan don't go shoving business cards in people's face.
1. Come back next time. Register early!
Disclaimer: My advice is 87% joking - there may have been caffeine, lack of sleep and inside jokes used in the making of this blog post. Hey if you can't laugh with your social media nerd friends who can you laugh with?
PS: Mike added on Twitter: Don't forget to check in on Foursquare at Moroch!
We want to hear from you ... how do you rawk SMC Dallas?
A Few Words From Eric Swayne
Call me the SMC Lurker: I’ve admired this group for quite some time. I’ve known some of the gang longer than others, but all have impressed me entirely. I hope you all understand what this group means to all of us practicing in this space in the Metroplex — a forum like this elevates the work everyone is doing, and opens doors for all of us.
“Elevating the work” is probably a good phrase to describe our journey at RAPP, and why we’re proud to sponsor this month’s meeting. RAPP is one of the world’s largest direct marketing networks in the world with 40+ years in Direct Marketing and CRM experience. We’ve been named to AdAge’s A-List in 2009, and we’ve won our fair share of hot digital awards (including SAMMY’s, MIXX’s, and OMMA’s). But if you come visit our Dallas office (and please do!), you’ll see the moral of our story in big letters plastered across our lobby: “When You’re Through Changing, You’re Through.” We want to bring our best to you, and help this group get even better.
So all this talk about change is really just to set you up for something a little bit Old School (but we won’t be singing “Dust in the Wind”, unless things get really fun). One of the new social media buzzwords rocketing its way up the trending topics is this concept of Social + CRM; whether you call it Social CRM or SRM or CRM 2.o. And some very respected voices are starting to discuss this topic — from Jeremiah Owyang, to Oracle, to Radian6.
But along the way, we seem to have lost some of the things that made CRM a success in the first place. Many of these new strategies have embraced the right brain of relationships and conversations and collaborations (and rightly so), but forgot the left brain: targeting, measurement, reporting and above all, accountability.
We’re going to start with the fundamentals and unpack what CRM really is, so we can see how it succeeds in the Social space. We’ll talk about what this new hybrid can become, and what we’re going to do smarter back at the desk on Friday. Come join us, come meet some folks from RAPP, and let’s figure this thing out together.
See you there!
–E
