Seeking a media analytics supervisor for Dallas-based PR agency, SPM Communications, which serves major food, restaurant and retail brands and follows a no-jerk policy as part of its unique agency culture.
Candidate will be part of a cohesive and creative account team and have frequent opportunity for client and agency interaction and leadership, including supervisory roles on account teams as it relates to traditional PR media monitoring, measurement, social media monitoring and social media strategy. HTML/CSS experience is a plus.
August 27, 2013 by Kathy F. Catoe
What is the formula for “Putting PR in Front of Your Inbound Marketing Engine”? Scott Baradell, president of Idea Grove, cooked up a potent parallel between Walter White’s transformation in Breaking Bad and PR’s changing role as an integral ingredient in the inbound marketing mix at our August Social Media Club of Dallas meeting.
I have been attending Social Media Club events for several years and have just been recruited to manage the club blog. I am really enthused because I have benefitted from membership in this group and want to contribute.
The incessant replacement of established digital communication platforms and processes with new technologies means that no one working in the trenches can easily stay current. There are always new options that may be better solutions for your practice.
A colleague and I were bemoaning the fate of recent college grads in the post-recession job market. Although his daughter graduated with a degree in Public Relations, she was waiting tables because “there just aren’t any PR jobs anymore.” That was a shock to me, because I hear about lots of openings at our SMC Dallas meetings or our on-line job board. Hiring managers are looking for digitally savvy, effective communicators who can strengthen a business’s message or reputation on-line. The positions go by titles like social media manager or community manager or inbound marketing expert and focus as much on listening as they do telling.