Real-time marketing was on everyone’s mind at the January meeting of Social Media Club of Dallas. Rob Garner, master of SEO and author of Search & Social: The Definitive Guide to Real-time Content Marketing led the evening’s discussion with some excellent information and tactics for marketers.
Scott Stratten (@unmarketing) showed impressive intestinal fortitude while battling an intestinal malady as he spoke to the Social Media Club of Dallas on “The Book of Business Awesome.” Despite suffering through his post-Turkish excursion illness, Scott was hilarious with his Jim Gaffigan-esque delivery filled with asides and internal debates as he explained what it takes to be awesome and how to avoid being un-awesome in social media practice.
Some of Scott’s words of wisdom include:
Social media is merely an amplifier. It doesn’t fix a bad product or service.
Did you know that Social Media Club of Dallas is run entirely by volunteers? From our board members to check-in helpers, our club wouldn’t exist without the countless unpaid hours that these hardworking professionals put in to make SMC Dallas a success.
Serving the club in a volunteer role has made a huge difference in my life, both personally and professionally. Getting involved has allowed me to strengthen relationships with other active SMC Dallas attendees and board members, better understand how the club operates, and even learn a new skills that I can apply to my job. I’ve also made a lot of new friends with whom I connect with outside of our monthly events!
“Everyone handles social media differently. Get used to it.” That’s the perspective Mike Cearley of Fleishman-Hillard brought to the panel “The Business of Social Customer Care” at the Social Media Club of Dallas last Thursday. The panel, moderated by Bryan Person, Director of Social Insights at Social Dynamx, featured varied insights from social customer care experts at FedEx and Nokia.