Book Review: The B2B Social Media Book: Becoming a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, E-Mail, and More
Chris Brogan's book "Google+ For Business", is just one of many to take a crack at the new and intriguing world of Google+. Admittedly, after reading Guy Kawasaki's book, I jumped at the chance to gain even a further knowledge of the subject. After all, I am an SEO guy and I have been watching the SERP advantages of the platform since last fall. As I read the book, I liked it. I thought it was pretty good. But I really think a few key points were under emphasized. G+ is so much more than just a better version of Facebook. Chris, and many others, seem to approach Google+ much the same way as we have all approached Facebook. Create a business page, listen, engage with customers in conversation, and try to use a soft sell. On the social media front, he may very well be correct... But, what excites me most about this platform is that Google+ is fully integrated Google Search and the entire Google suite of products.
Trade shows, press releases, industry magazines and your friends have all discussed the benefits of social media, but how do you actually go about setting up a campaign and what should you look out for? After all, a social media strategy that is not planned out will inevitably fail. So, as a business owner, what should you do? In her book “Get Bold Using Social Media to Create a New Type of Social Business”, Sandy Carter maps it out for you in detail. Social media and collaboration is a sexy topic but has lacked the how and why behind the concept; Sandy’s book changes the game.
Christopher Barger’s book, "Social Media Strategist" is incredibly valuable and worthwhile, right from the start. He emphasizes that we all must recognize that “the social is more important than the media and always will be.”
This handbook if you will, offers principles to guide corporations, small businesses, nonprofits and social media managers to think through a social media strategy that is aligned with their communication or marketing goals. Barger’s book is chocked full of excellent case studies and lessons from his personal experiences in social media. He doesn’t shy away from his examples of running social media for a large firm, even in their darkest of times. Christopher explains his strategy advice in the context of the current media landscape and how it has changed and evolved since the early days of blogging.
“Social media is, by any account, forcing a paradigm shift in the way nonprofits conduct their business.”
Throughout history, as with everything else, nonprofits have experienced change. Changes to the products and services we offer, how we identify opportunities to serve, how we approach potential volunteers and donors, etc. One thing that distinguishes great nonprofits is how they adapt to these changes.