Trade shows, press releases, industry magazines and your friends have all discussed the benefits of social media, but how do you actually go about setting up a campaign and what should you look out for?  After all, a social media strategy that is not planned out will inevitably fail.  So, as a business owner, what should you do?  In her book “Get Bold Using Social Media to Create a New Type of Social Business”, Sandy Carter maps it out for you in detail.  Social media and collaboration is a sexy topic but has lacked the how and why behind the concept; Sandy’s book changes the game.

I've read shelves of book and commentary on the potential of social media from a sales standpoint, this book creates a compelling business case that internal social media measures creates a unique collaborative environment that actually promotes brainstorming and new ideas for development within the workplace.  It becomes a sounding board for areas of your business that your employees perceive as needing to be tweaked.  Beyond that, it creates a workplace environment that transforms each of your employees into the ever so valuable brand advocates that we all search endlessly for.  Imagine the possibilities; happier employees who take ownership in your business, strong “brand advocates” defending your online reputation, a workplace environment that fosters innovation and continual growth. All of this is possible, and Susan shows us the AGENDA to make it happen.

“Get Bold” offers an exciting vision and opportunity to implement a better organizational model and increase employees' contributions. Not to underestimate the scope and effort required, the book addresses real world implementation issues and game changing benefits that make action compelling.

Carter’s insights are different, in that her theory is combined with practical game plans and real world case studies that address the issues we all face with implementation of a business plan, culture, social maturity, and administrative structure.  It is the blueprint for you to “Get Bold” and change your environment.

I highly recommend this book for every CEO, CIO and employee who wants their business to have a future performing at a higher level. I foresee a shift from just the marketing standpoint of traditional social media into the customer relation, PR and work place collaboration models Susan Carter has eloquently demonstrated in her works.  Owners and managers who grasp the message of this book will come to the realization that management and employees can both improve their performance, business results and job satisfaction by engaging people's natural social tendencies.

Find the book here:

http://author.booksbysandy.com/books-by-sandy/get-bold-by-sandy-carter/

**Social Media Club members (Open/Pro/SMB/Corporate) are welcome to participate in a free webinar hosted by Social Media Club featuring Sandy Carter, Author of Get Bold on Tuesday, March 27th at 2pm EDT. Register here!**