By Alex Guzik

The world of marketing is undergoing a transformation. The traditional pillars of marketing theory such as, “define your audience,” “the four p’s of marketing” and the “statistically significant sample” have been blown apart by emerging technologies and trends. This was the basis for Spindustry Digital’s presentation to the Social Media Club of Des Moines on the evening of November 7.

Todd L. Reding (@tlreding), chief marketing officer for Spindustry Digital, talked through the many changes facing traditional marketing agencies and answered questions about Spindustry’s own position. “We certainly haven’t figured it all out,” said Reding to an audience of professionals interested in the world of social media. “We have enthusiastically embraced the digital movement and its impact on the world of marketing, and we’re doing all we can to proactively change our paradigm.” Reding talked about the transition from what some call “interruption marketing” to now creating content people love. ”The future is based on your ability to create marketing that your audience loves,” Reding said. “Engaging them, giving them something of value, and bringing them into your brand experience is now more possible than ever. Then, you convert this engagement to sales.”

At the conclusion of the evening, the Spindustry Digital team presented a link to a special landing page where program participants could enter their information into a drawing to win a free pair of winter work gloves. The gloves are made by Spindustry Digital client Fairfield Line. Congratulations to Jerry Hoehle, of KCCI for winning the drawing.

“It’s an exciting time,” says Michael Bird (@iowabirdman), president and co-founder of Spindustry Digital. “We’re seeing an amazing change in our clients, and in ourselves, as we creatively invent better ways to engage audiences.”

See more photos from the event here.