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Social Media Club Detroit Event - October 23rd

Speaker: Dave Linabury, David Murray, Eric Demont, Sarah Worsham, Moderator

Topic: Data Behind Social Media

Location: MRM Worldwide, Birmingham

Sponsor: MRM Worldwide

Overview:

- How to put data into digestible information for upper management? Speak to upper management’s language (margins, loss, usability). Avoid social media terminology.
- The flaws of reports. Make simple, in alignment with business objectives.
- Don’t just base on benchmarks but base on financial plans and business objectives.
- Ideation, conversation, hypothesis à actions.
- Delivery of stories, not Excel or PowerPoint.
- Put contexts into reports. Ex: bounce rate # is not enough, but the reason and recommendation are key to better reporting & insights.
- Use lifetime value of customer to measure.
- Gain/share agreement: scale of benchmark.
- Digital footprint should differ business to business (those who are in market).
- Facebook fans =/= customers.

Social Media Club Detroit Event - September 19, 2012

 

Speaker: Mike Yoder, leader of LinkedUp Grand Rapids

Topic: LinkedIn tips and tricks

Location: Garden Fresh Salsa, Ferndale

Sponsor: Garden Fresh Salsa, MotorCity Casino

Overview:

Social Media Club Detroit Event - July 9, 2012

Speaker: Gini Dietrich, founder and CEO of Arment Dietrich and and co-author of Marketing In the Round.

Topic: Marketing in the round

Location: Lawrence Technological University 

Sponsor: Ford Motor Company

Overview:

Social Media Club Detroit Event - March 28, 2012

Speaker: Jason Falls, a father, husband and thinker, most of the latter being on social media, public relations and communications for clients of his consultancy and readers of his popular industry blog, Social Media Explorer. He is co-founder and president of Social Media Club Louisville.  

 

Location: MotorCity Casino Hotel, Amnesia Lounge

 

Topic: No BS Social Media  

 

Presentation Overview:

Social Media Club Detroit and MotorCity Casino Hotel present an evening with Jason Falls

 

** YOU MUST REGISTER ON EVENTBRITE TO ATTEND THIS EVENT - http://smcdjasonfalls.eventbrite.com/


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