Presenter: Chris Baccus (@cbaccus), head of social media at AT&T

Location: Fifth Avenue in Royal Oak

Topic: Using Mobile Social Media to Deliver Your Company’s Promise

Presentation Overview:

• From 2008 to now, smartphone sales have grown quite a bit. Correlates with social media growth – smartphone sales have grown faster than Twitter and LinkedIn subscribers, but less than Facebook subscribers.

• Young people’s interest is shifting from cars to communication tools like personal computers, mobile phones and services.

• Important to find your audience and determine behaviors – www.forrester.com/empowered/tool_consumer.html

• Grocery space is shifting – more consumers using mobile to interact with that space. Use QR codes to extend grocery products to a digital experience.

• 95% of smartphone users have looked for local information. 88% of these users take action within a day, indicating these are immediate information needs.

• Phone companies are frequently complained about on Twitter. But for those using smartphones, it’s easy to jump on the Twitter app and complain when you’re having a mobile issue.

• The AT&T NCAA sponsorship informed locals of network upgrades. Location and mobile are very closely tied.

• Hyperlocal listening – AT&T has its own lab to generate visualizations of data related to conversations about the brand online.

• Devices are becoming more social. HTC Status has a Facebook button built right into the device.

• Social media has affected a lot of OS and device changes because that’s what the consumer wants and that’s how they are sharing info now.

Chris' entire presentation on SlideShare:

http://www.slideshare.net/cbaccus/social-and-mobile

** Special thanks to AT&T for sponsoring the event!

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