Do you have a Facebook page? Do you think it’s a complete waste of time? Have you recently considered deleting it? Well,don’t. Get back on that page because it’s time for some revamping.

Here are some tips on how to successfully run a Facebook Page in the Middle East:

1.            Evolve with your audience.

Your audience may vary. From excited, glum, smart, hyper to just plain annoying, each one of their needs must be addressed separately. Being kind to all gives the evil McDonald impression. Sometimes fans love debating and there’s no harm in keeping it healthy and exciting. Getting defensive is a Big No.

2.            Connect, don’t spam.

Being passionate about your fanpage is natural; however, constantly posting things every twenty minutes is not advisable. It might gather your an audience in the initial stages but at a certain point people start un-liking the page. If not that, there’s always the Hide button. Remember to try and keep the intervals between posts big unless its an urgent announcement. Loudness doesn’t always pull in the crowds, it can often drive them away.

3.            Be Multilingual.

Most fan pages are in English. But there’s no harm in using the English script and writing in another langue. If you notice that someone posting on the wall might speak in Arabic, throw in few words or phrases so he/she relates to you. Sa7 ?

4.            Take it like a man.

Deleting a comment is worse than ignoring a comment. Pretending like your fanpage has no negativity on it can either only mean you’re not interactive enough or there’s a heavy censorship, both absolute turn offs. Best-case scenario: Take the criticism, be constructive about it and report feedback to the person.

5.            Create a buzz – Competitions.

Fans love free bees and won’t hesitate to spread the word just to win something as simple as a Music CD. Contests must be simple to understand but remember never ever to deviate from the rules. Never let the fans change the rules. Here’s an example: www.facebook.com/switchtoapple

6.            Games,Games,Games. Applications are fun.

Developing an application that is more fun and less advertising is perceived well by the audience. It might not communicate a strong message but it creates if not enhances brand image. Also having a custom landing page can convince users to not only join, but explore the fan page. Chances are they’ll share the page or application with friends if they enjoy it. Plus if they’re amusing, games often go viral. Here’s an example : www.facebook.com/samsungwave

And there you have it. So if you’ve read something here that you haven’t incorporated yet, go to your Facebook page, spice it up, and watch the wonderworks a simple Facebook page can do for you.

Is there anything we haven’t mentioned? Have you tried something that has worked for your Facebook page?

Do let me know. I’d love your feedback.