April 14th: Citizen Voices: Social Media’s Impact on Conventional News and Customer Care
The College of Arts and Sciences is pleased to announce that Tamara Wandel will present the sixth and final Andiron Lecture of the 2009-10 academic year. Wandel is an associate professor of communication at the University of Evansville. She holds a 2009-10 Fellowship with the Society for New Communications Research, a global think tank focused on advanced studies of new media and communications. Wandel’s most recent publications include a co-authored essay in Facebook and Philosophy (an Open Court publication due out later this year), a chapter in Social Communities, and an article regarding bereavement and online communities in the Journal of Public Relations Research. She teaches media writing, news copy editing, strategic public relations, and advanced reporting.
From participatory journalism to consumer-generated content, the landscape of citizen voices has been altered forever due to social media. The impact and immediacy of disseminating information is at once impressive and unnerving for media outlets and corporations. This lecture will discuss the results from two original research projects. The first focuses on a study undertaken to examine the frequency of use and preferences for social media by journalists. The second captures information on consumer usage of social media to learn about and share both positive and negative customer care experiences. Also examined is the impact customer care via social media has on corporations and organizations working within the context of an uncontrolled environment.
The lecture begins at 4:00 p.m.
Wednesday, April 14, 2010
Room 254, Eykamp Hall, Ridgway University Center, University of Evansville
A social gathering with beverages begins at 3:45 p.m.
For further information, call the series coordinator Dale Edwards at 812-488-2645
or the College of Arts and Sciences at 812-488-2589