Most of us have friends or family who work in the nonprofit industry, and what we tend to learn from them is that most nonprofits are struggling to meet overwhelming needs with underfunded budgets, and much of their creative energy goes into trying to solve the problems at hand. The Future of Non-Profits by David J. Neff and Randall C. Moss breaks the reader out of that mindset by sharing stories and interviews with people who have innovated, leveraged new technologies, and motivated employees and volunteers to solve a broad range of problems from how to increase funding to better ways to transport water in impoverished regions of Africa.

A good eighty percent of The Future of Nonprofits is dedicated to explaining what it takes to make any nonprofit organization more innovative so that they can adapt to the rapid succession of changes that impact fundraising and volunteerism. This is not a "how to" book for social media fundraising. If you are a manager, director, or board member for a nonprofit, you will immediately benefit from the insights this book delivers and it will stimulate discussions about how your organization can begin to address the need for innovation. 

If you are tech-savvy, innovative, already involved with a nonprofit and charged with coming up with fresh ideas that you can implement, jump immediately to Chapter 9. There you will find some great ideas and insights about raising money through the social internet. Read the last few chapters first, then read Chapters 1 through 8 so that you can be your organization's change agent by becoming more conversant in the organizational influences that can support or hinder your ability to implement an innovative strategy.

Innovation does not just happen. It is created by making deliberate and coordinated efforts, and through proper staffing, a supportive structure, and awareness of the opportunities available. No matter what size your nonprofit, you can innovate. All projects start small, and build critical mass. Celebrate your small victories openly, and use them to build awareness and excitement, and to recruit more talented volunteers and employees. The Future of Nonprofits will help you see the future and embrace the opportunities it brings.

**Social Media Club members (Open/Pro/SMB/Corporate) are welcome to participate in a free webinar hosted by Social Media Club featuring David Neff and Randall Moss, Authors of The Future of Nonprofits on Tuesday, November 29th at 2pm EDT. Register here!**

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