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Our Next Event: May 17th, Krista Neher, CEO of Boot Camp Digital

Please join us on Monday, May 17th, at 6PM for our fourth Social Media Club of Evansville event. One of the best received presentations at BlogIndiana 2009 was by Krista Neher and we’re pleased to bring her to Evansville.

Krista has over 10 years of marketing experience with 5 years of digital and social media marketing. Krista learned brand building at one of the world’s best marketers – P&G – where she worked on some of the biggest brand initiatives. After leaving P&G Krista was the VP of Marketing for internet start-up Photrade which effectively grew to 40,000 users 4 months after launch leveraging Social Media marketing. Krista is now the CEO of Boot Camp Digital, which specializes in social media and internet marketing consulting, training and execution.

Krista Neher is a sought after speaker due to her educational and informative style combined with her energy and enthusiasm. In addition to keynotes and public speaking opportunities, Krista is a trainer who has provided training to corporations and individuals including Fortune 500 companies. Krista also blogs at The Marketess, where she covers the marketing industry.

As we do every month, we’ll gather for a social mingle at 6PM upstairs at Ri Ra Irish Restaurant and Pub in Evansville, and the formal presentation will get underway at 6:30, wrapping up by 8PM. After that, some of us will move downstairs to enjoy company, and perhaps a meal. There is also table service during the meeting, so you don’t have to wait if it’s been a long stretch since lunchtime.  Please register for this FREE event on EventBrite so that we can make sure enough seats are available. We’ll see you then!

Promote Your Social Media Event

Attention Tri-State: Do you have, or know about, an upcoming Social Media event?

If you do, just let us know. On top of organizing our monthly meetups, the Social Media Club of Evansville wants to help promote the use of Social Media.

Send us a note and we’ll help spread the word through Social Media (what else?).  You can comment on our Blog or connect with us on Twitter, Facebook, and LinkedIn.

Our Next Event: April 19th, BlogIndiana and Robby Slaughter

If you are using Twitter, Facebook, MySpace or LinkedIn to promote your business, establish and maintain relationships, or just to communicate with colleagues and family, you probably have worried more than once that you are spending too much time with these tools. Our guest, Robby Slaughter, will cover effective techniques for maximizing productivity with social media without losing hours of your day online.

This is a special BlogIndiana regional event, and will be webcast live at

More about BlogIndiana:

Blog Indiana LLC is an Indiana company that focuses on organizing and promoting social media-related conferences, meetups, and other events. The company grew out of an ongoing discussion between Noah Coffey and Shawn Plew about the lack of blogging and social media-related events held in Indiana. Having both attended conferences in surrounding states for close to $1,000 a ticket, they day-dreamed about holding their own conference in Indianapolis for a much cheaper ticket price.

In January 2008, Shawn & Noah finally decided to stop day-dreaming and actually put some effort into making a conference happen. After receiving some initial positive reaction and support about the idea, they set a date, picked a location, and found a great initial sponsor in the IU School of Informatics.

April 14th: Citizen Voices: Social Media’s Impact on Conventional News and Customer Care

The College of Arts and Sciences is pleased to announce that Tamara Wandel will present the sixth and final Andiron Lecture of the 2009-10 academic year. Wandel is an associate professor of communication at the University of Evansville. She holds a 2009-10 Fellowship with the Society for New Communications Research, a global think tank focused on advanced studies of new media and communications. Wandel’s most recent publications include a co-authored essay in Facebook and Philosophy (an Open Court publication due out later this year), a chapter in Social Communities, and an article regarding bereavement and online communities in the Journal of Public Relations Research. She teaches media writing, news copy editing, strategic public relations, and advanced reporting.

From participatory journalism to consumer-generated content, the landscape of citizen voices has been altered forever due to social media. The impact and immediacy of disseminating information is at once impressive and unnerving for media outlets and corporations. This lecture will discuss the results from two original research projects. The first focuses on a study undertaken to examine the frequency of use and preferences for social media by journalists. The second captures information on consumer usage of social media to learn about and share both positive and negative customer care experiences. Also examined is the impact customer care via social media has on corporations and organizations working within the context of an uncontrolled environment.

The lecture begins at 4:00 p.m.

Wednesday, April 14, 2010
Room 254, Eykamp Hall, Ridgway University Center, University of Evansville
A social gathering with beverages begins at 3:45 p.m.

For further information, call the series coordinator Dale Edwards at 812-488-2645
or the College of Arts and Sciences at 812-488-2589

SMC Event March 16: Growing Your Business With Social Media

Please join us on Monday, March 15th, at 6PM for our second Social Media Club of Evansville event. Our featured speaker will be Internet Marketing Professional Jay Lane of Jay Lane Media sharing with us his presentation “Growing your Business with Social Media.” Jay promises to give us steps that you can immediately put to work to boost your business, no matter how large or how small.

Based in Louisville, Kentucky, Jay is a former web projects leader for companies like Toyota, General Electric, and La-Z-Boy Outdoor. He teaches internet marketing at the University of Louisville and Bellarmine University, speaks locally and regionally about social media, and teaches small and medium-size business owners how to harness the power of the internet to grow their company and win more customers.

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