Well, we found out that yes, in fact, there is something wrong with our websites. Actually, there are a lot of things wrong with our websites. The good news, is that we had a terrific panel of teachers willing to not only point out our websites shortcomings, but also suggest fixes.
How important is your website to your business? Whether you are generating sales, promoting your products, or building your brand, your website makes it easier for people to discover your business, provides you with marketing opportunities, and facilitates contact with your customers. That’s a pretty important job.
Let’s face it, the perfect website is a fantasy. When you get right down to it, any website can be improved, and we’ll bet you are wondering what your site needs to be better at helping your business. From “user experience” to “search optimization” there are all sorts of opportunities for getting it right, or getting it wrong.
Thanks to Paula Werne, Director of Public Communications at Holiday World, for speaking with the Social Media Club of Evansville. If you were unable to attend, you should know that it was inspiring to hear Paula talk about how she uses social media to form relationships with the parks guests. It’s not always about selling something in new media, it’s about connecting and forming bonds that keep people coming back for more. Also, if you weren’t there, you missed out on some great party favors.
Many residents of Southern Indiana know and are proud that Holiday World was the very first themed amusement park in the world, but did you know that they were the first in the industry to create and operate a blog? Not only that, but they were also early adopters of Twitter, before many of us knew what a hashtag was. Paula Werne, Director of Public Communication, has helped shape how Holiday World has been story telling for 20 years and now embraces social media as a means to communicate with park guests.
Most of us have friends or family who work in the nonprofit industry, and what we tend to learn from them is that most nonprofits are struggling to meet overwhelming needs with underfunded budgets, and much of their creative energy goes into trying to solve the problems at hand. The Future of Non-Profits by David J. Neff and Randall C. Moss breaks the reader out of that mindset by sharing stories and interviews with people who have innovated, leveraged new technologies, and motivated employees and volunteers to solve a broad range of problems from how to increase funding to better ways to transport water in impoverished regions of Africa.