If you’ve been paying attention to social media, you know all the basic tactics to building your personal brand: tweet your blog posts, join groups on LinkedIn to meet potential employers or clients, build a Facebook Page for your business. But everyone has talked about that for the last several years. It’s time to really dig into some of the advanced secrets that the social media pros use to boost their readership and build their network.

Erik Deckers will be speaking about how to supercharge your Twitter account,  build your blog traffic, and boost your customer base or employment chances. He’ll look at tools, tactics, and tricks to becoming a social media force majeure.

The late Gil Scott-Heron made history with his poem "The Revolution Will Not Be Televised. He could have well be talking about the social media revolution, because the change happened while most of us weren't looking.

Businesses were unprepared for the rise of consumer influence through social media. For more than two decades, online social networks were like short wave radio. It was there, but most of us had no interest or exposure to it. Then with the sudden rise of Facebook, within a few short years we reached a tipping point where the majority of our customers participate in one or more social networks and people are discussing our brands and businesses among themselves while the world eavesdrops on the conversation.