Save the Date: Frito Lay’s Joe Flowers to Speak November 14, 2012
On Wednesday, November 14, Senior Communications Specialist Joe Flowers will speak to Social Media Club Fort Worth about how the social media team at Frito Lay uses social media for customer service. Join us from 6-8pm CT at Four Day Weekend Theater to hear from one of North Texas’ most prominent social media professionals.
What you’ll learn:
Social Customer Service: It’s The Little Things
We’ve all seen the flashy examples of social media customer service wins and horrific fails. If you ask the ‘experts,’ grand displays of customer service should be the norm. In reality, social customer service is about the small victories. In this presentation, Joe Flowers will discuss how brands of all sizes can use Twitter to win business and keep fans happy.
By day, Joe Flowers is a Senior Communications Specialist for Frito-Lay where he works in digital and social media. With public relations and marketing experience ranging from agency to non-profit to fight promotions and now CPG, he has helped successfully build communities online and offline for the past ten years. By night, he’s a taco-fueled runner that takes way too many pictures of his dog.