Book Review: The B2B Social Media Book
The B2B Social Media Book <-----> Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-Mail and More by Kipp Bodnar and Jeffrey L. Cohen is one of the best resources I've found to date for B2B marketers looking to take advantage of the changing marketing landscape.
You know that you’ve found a good book when you pull out the highlighter and pencil notes in the margin. Within minutes of opening Bodnar and Cohen’s book, I found myself highlighting entire sections of text and marking pages to re-read and refer back.
Most social media books focus on the B2C aspect and are heavily focused on high-level social media theory, which I find leaves most B2Bs, especially smaller organizations, feeling frustrated. This book focuses strictly on the strengths of social media marketing for B2B, which is extremely refreshing and much needed.
While the concepts in the B2B Social Media Book are not necessarily a revelation, the book does effectively break down the information into easy actionable chunks for even the smallest organization to implement. The authors give you step-by-step blueprints on integrating social media with your existing programs in order to educate and nurture your prospects.
In each chapter, readers will find a To-Do list as well as key lessons and case studies from industry practitioners.
- Social media lead generation process
- Social media and search impact
- Calculating ROI and gathering data for measurement
- Time tested methods for building reach
- Lead generation through Facebook, Twitter, Ebooks, video and webinars
- Using LinkedIn effectively
- Email marketing
- Mobile web optimization
- Assembling a strong B2B social media marketing team
- Overcoming roadblocks that derail strategy
The B2B Social Media Book is a good resource to help establish a strong social media marketing strategy, generate more leads and ultimately contribute to business growth.
**Social Media Club members (Open/Pro/SMB/Corporate) are welcome to participate in a free webinar hosted by Social Media Club featuring Kipp Bodnar and Jeffrey L. Cohen, Authors of The B2B Social Media Book on Thursday, June 21st at 2pm EDT. Register here!**