I've always been a little bit lukewarm on Google+, even though I've really come to appreciate most of Google's other products and services. I even use an Android, not an iPhone. So I was really looking forward to reading this book, because maybe there was something I was missing. As it turns out, I was missing a lot. In this book, Chris Brogan had an answer for each of my questions, and a few answers to questions I hadn't even asked yet.
This month’s book review covers a brand-new release called Optimize by Lee Odden. Lee is CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services.
This book had me captivated before I got out of the preface, and I knew that I was in for some much-needed education. You see, my SEO philosophy has pretty much always been organic to the point of laziness. Some content is just interesting to people, and most stuff isn’t. So if you create content that people want to read, they’ll obviously find your stuff and consume it. Right?
I recently had the chance to read and review a book titled The Social Media Strategist by Christopher Barger. Even though such a title normally conjures images of secret agent adventure, hidden treasure, and possibly romance, I was not looking forward to actually reading this book. Boy, was I in for a surprise.
My interest was initially piqued when I read the foreword and noticed it was written by Scott Monty. Wait... Barger is (was) at GM and Monty is at Ford. Can that be right? Then, somewhere in the first twenty pages, he's using characters from the movie Bull Durham to make an analogy. He was already winning friends and influencing people, and I was starting to like this Christopher Barger guy.