Hawaii
Social Media Sweeps October in Hawaii
With October right around the corner, social media marketers, users and enthusiasts are anxiously looking forward to a triple play of social media events coming up in October! Never before has there been so much social media-ari mingling opportunities in such a short time. There is truly something for everyone in these three events. Can’t choose? Come to them all! They are very each high value and action packed, particularly considering the price points.
Here’s the scoop:
Date: October 18th 6:00-7:30PM
Event: Understanding Social Media Measuremt
Produced by SMCHI #SMCHI
Cost: Free; seating is limited.
Read more and register here for this free event.
SMC Book Club: Social Media Analytics
Data geeks unite! If you like to torture numbers, identify what you’re doing right (and wrong) then you know that identifying, tracking and trending social media is a moving target. It varies from client to client and changes with availability of tools which rely on the API’s which are available. Essentially, social media professionals are breaking into two camps over the issue of ROI and measurement of social media. The first camp believes that defining metrics is possible and practical, if not perfected.
Social Media: What & How to Measure on Oct 11
We have confirmed a few details for our next event so you can mark your calendars for October 11, 2011!
Featured Presenter: 
Tara Coomans (SMCHI president) will present an overview of the social media measurement/metrics landscape.
Notes from How to Buy Social Media Services
Our event last night was sold out at 100 live tickets and countless more who joined us online via the video stream and the Twitter chat throughout Hawaii and the mainland. Chuck Lasker organized a group on Kauai, April Williams joined us from Chicago, the list goes on! In case you missed it, you can SMCHI Tweet Archive as PDF.
Here is the slide deck with the preliminary results of the survey. If you are a social media practitioner, please take the survey and share it with your colleagues! More info can be found here.
How To Create A Facebook Landing Page or Tab
One of the questions I get the most from clients is how to create a custom landing page or tab in a Facebook Page. It’s really not difficult, but it does require a little skill and knowledge.
If you’re developer, there’s a developer app with some great documentation. If you’re not, there’s a Static HTML: iframe tabs application that provides a friendly way of setting up a custom tab without too much pain. It even has built-in reveal functionality, which is the ability to present additional content to visitors after they press the Like button.
Here’s what you do:
