With this post, we introduce a new monthly feature: Membership Monday. Our Pro membership is comprised of digital professionals, innovators, and leaders from a wide array of (some unexpected) disciplines. To showcase this diversity, each month we’ll introduce you to one of our Pro members and share their insights on social media. Are you a SMCHI Pro interested to be profiled in a future month? Contact Jen Barrett to learn more.

As social media becomes a more common and integrated tactic, we have lots of examples of “What Not To Do.”  A search on Google for “lessons learned in social media” yielded 63,500,000+ results. There are 108,000,000 results for “social media mistakes.”  So why jump into the fray about social media lessons? Because so many of the lessons learned are tactical, but rarely do we discuss the strategic source of all of these “mistakes” from which lessons can be learned.  Myself and my colleagues at Social Media Club Hawaii are not without our mistakes. Every single one of us has had an “Oh, Oh” moment. But we’ve learned from them and I’ve noticed some core elements to both the mistakes and the solutions. In short, there  are some  business lessons to be learned from these millions posts and Social Media Club of Hawaii wants to start a discussion about how social media can actually improve business operations.