With this post, we introduce a new monthly feature: Membership Monday. Our Pro membership is comprised of digital professionals, innovators, and leaders from a wide array of (some unexpected) disciplines. To showcase this diversity, each month we’ll introduce you to one of our Pro members and share their insights on social media. Are you a SMCHI Pro interested to be profiled in a future month? Contact Jen Barrett to learn more.
Your customers are talking about you… are you listening?
As our panelists shared through live demonstrations “behind the curtain” of their Yelp, Trip Advisor, and Hootsuite dashboards, online review tools not only provide helpful feedback, but also create unique opportunities for timely customer service reponse, and empower your best customers to become your brand champions.
Best practices and helpful tips from the pros (what you missed):
Some of the best advice of the night was captured on Twitter, including:
As social media becomes a more common and integrated tactic, we have lots of examples of “What Not To Do.” A search on Google for “lessons learned in social media” yielded 63,500,000+ results. There are 108,000,000 results for “social media mistakes.” So why jump into the fray about social media lessons? Because so many of the lessons learned are tactical, but rarely do we discuss the strategic source of all of these “mistakes” from which lessons can be learned. Myself and my colleagues at Social Media Club Hawaii are not without our mistakes. Every single one of us has had an “Oh, Oh” moment. But we’ve learned from them and I’ve noticed some core elements to both the mistakes and the solutions. In short, there are some business lessons to be learned from these millions posts and Social Media Club of Hawaii wants to start a discussion about how social media can actually improve business operations.
According to The Local Consumer Review Survey in 2012, approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.