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Social Media Club Presents: Twittamentary

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Social Media Club #12: Exploring the ROI of a Winning Social Marketing Programme


How does a former Military Serviceman with the US Army end up being the principal consultant for Social Marketing Conversations, a social media/marketing strategy consulting firm in Phoenix, Arizona? Well it all happened one fine day in March 2006, when a chance encounter brought together Robert Scoble (scobleizer.com), Chris Heur (SocialMediaClub.com) and our protagonist – and voilà, as they say, the rest is history!

SMCkl 10: Case Study Night: Making Business Social

Running a social enterprise is an emerging trend in the way business is conducted, where organisations apply market-based strategies to achieve a social purpose or to contribute to a cause. This business model is fast catching up in Malaysia, and social enterprises are also turning to the web where the potential found in social media provide an avenue for outreach and engagement, winning fans who are supportive of their cause.

We can’t thank you enough for a great 2010.

Wow, it’s December already. Time flies doesn’t it? We’ve had a good year of events talking about social media in causes, politics, entertainment, location based services, social games and businesses in Malaysia; meetups with social media speakers as well as an evening at the movies for The Social Network. What’s more amazing is how many people are getting into the conversation today.

All this would not have been possible without our sponsors, speakers, everyone who attended and helped in the event organization. We can’t thank you enough.

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