SMCkl 10: Case Study Night: Making Business Social
Running a social enterprise is an emerging trend in the way business is conducted, where organisations apply market-based strategies to achieve a social purpose or to contribute to a cause. This business model is fast catching up in Malaysia, and social enterprises are also turning to the web where the potential found in social media provide an avenue for outreach and engagement, winning fans who are supportive of their cause.
Find out how a Malaysian social enterprise, Elevyn, provides market access to indigenous and marginalised communities through their online platforms – building a successful business model that empowers a socially-concious global community to support such initiatives directly through social media channels.
To kick off the new year, SMCKL would like to invite you to kick back, relax and swing by for a casual dinner + coffee session with Elevyn at The Bee @Jaya One to learn how social media benefits social enterprises and NGOs alike, in promoting their business with a social purpose.
Date: January 27, Thursday
Location: The Bee @ Jaya One