How does a former Military Serviceman with the US Army end up being the principal consultant for Social Marketing Conversations, a social media/marketing strategy consulting firm in Phoenix, Arizona? Well it all happened one fine day in March 2006, when a chance encounter brought together Robert Scoble (scobleizer.com), Chris Heur (SocialMediaClub.com) and our protagonist – and voilà, as they say, the rest is history!
This month we are pleased to host Steven Groves, founder of Social Marketing Conversations, and co-author of the ROI of Social Media (with Guy Powell and Jerry Dimos), to Social Media Club #12: Exploring the ROI of a Winning Social Marketing Programme. Guy Powell, founder of DemandROMI (a marketing consulting firm), and co-author of ROI of Social Media, will also be joining us for this event. Powell was instrumental in laying down the foundational elements in the book and is an author in his own right.
Groves will share some of his personal insights on how marketers and brands can design and put in place a fully-integrated SM programme that can be monitored, measured and give the best return to the bottom line.
The new book, ROI of Social Media, will be available for sale after SMCKL, with a book signing after the Q&A.
Date: March 8th, Tuesday
Level 29, Tower 2, Petronas Twin Towers
Kuala Lumpur City Centre
Kuala Lumpur Kuala Lumpur
Dress Code: To all SMCKL-ites, please take note that the Petronas Twin Towers have strict regulations for dress code. For guys: No torn jeans or shorts are allowed. For ladies: Skirts should not be above the knee. If you are wearing a short dress, it will be best to wear black tights underneath or you may be refused entry.
Food and Beverage: Will be provided.
Steve Groves is a sought-after public speaker and social media consultant with over 20 years of experience working with companies in technology and marketing. He is also an avid blogger, social media strategist and the founder of Social Marketing Conversations, a social media/marketing strategy consulting firm based in Phoenix, Arizona.
He has worked with a wide portfolio of clients from various industries including real estate, technology and ground transportation – creating and managing digital content for online communities. He is also the Chief Evangelist for The Social Media Bible.com. He is currently promoting a new book written with co-authors Guy Powell and Jerry Dimos, “ROI of Social Media,” with books due to hit all major bookstores in March 2011.
Guy R. Powell
Guy R. Powell has over 20 years of experience working in senior level sales and marketing across the globe. His marketing repertoire involves giving training for marketers, the presentation of new methods and personal findings, as well as providing high-level consulting to clients.
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© SMCKL for Social Media Club Kuala Lumpur, 2011. |
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