Lawrence, Kansas
Recap: Tour of the Douglas County Emergency Operations Center
With September being National Preparedness Month, the Social Media Club of Lawrence visited the Douglas County Emergency Operations Center Sept. 19 to learn about how the Douglas County Emergency Management agency communicates during a major event, emergency or accident.
Jillian Rodrique, DCEM Assistant Director (pictured) and Bob Newton, DCEM Duty Officer and Public Information Officer gave the group a rundown of how they communicate, and how social media plays a role in their communications.
Email marketing and social media
The last few years have been huge in the proliferation of social media platforms. It seems like every day there’s a hot, new app reaching the digital masses.
But professionals often forget the most important tool in their marketing arsenal — email — which is still the most effective way to reach your audience.
According to the Direct Marketing Association, email return on investment in 2012 will be $28.50, the highest of any direct marketing medium. Email is expected to drive $67.8 billion in sales in 2012.
Given the effectiveness of email marketing, Social Media Club of Lawrence hosted a special evening session on June 21 highlighting the medium./>/>/>/>/>/>
Scheduling social media updates
The June 13 Social Media Club of Lawrence meeting on scheduling social media updates sparked an interesting debate among members, identifying several advantages and disadvantages to using scheduling tools.
Here are a few key points from the discussion.
Social Media Analytics: Crowdbooster and SocialBro
At this week’s Social Media Club of Lawrence meeting, program chairperson Josh Davis gave a presentation about Crowdbooster and SocialBro, two free options for social media analytics.
Here are a few notes about each application.
Trying something new
We’ve heard from our members that they would like to see a video option available, and we’re going to give it a try and see how it works out.
Our plan is to record presentation meetings, such as the HootSuite and Evernote presentations, upload them to a video sharing site, then embed them on here. Our discussion meetings will stay as they are now. Those will not be recorded and open to all to ask questions and share their mind without having to worry about a camera being pointed at you.
We’d love to have your feedback. What do you think?
