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Let's Optimize -- A Review of Optimize by Lee Odden

Optimize by Lee OddenGuy Kawasaki offers a simplistic take on search engine optimization in his book, What the Plus?, by saying the best method to improve search rankings is to “Write.  Good.  Sh*t.”  And, while I agree with the idea, there is much more to search engine optimization than just that.  And Lee Odden, in his book Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing outlines exactly how much work proper optimization really is.

 

Odden takes the reader on a complex journey through the optimization process.  From the decision regarding where optimization fits within your company to the necessary market research and buyer personas, to the culmination of your hard work with talk about the necessary measurement tools and tactics, Odden covers it all.  And he covers it in incredible depth, but without any techno-speak.

 

Although the tools, methods, and advice throughout this book may be better suited to larger businesses, the examples provided almost always relate to the typical small business.  This makes the work seem manageable, even by an SEO newbie.  If you utilize Optimize as a workbook and not a “read cover to cover” book,” you will realize the benefits that SEO has to offer.  And to help you accomplish this, Odden offers “Action Items” at the end of each chapter, to help you continue to move your SEO strategy forward.

 

Although text-book in nature, time spent reading and acting on Lee Odden’s advice throughout this book will be well spent.

**Social Media Club members (Open/Pro/SMB/Corporate) are welcome to participate in a free webinar hosted by Social Media Club featuring Lee Odden, Author of Optimize on Tuesday, April 24th at 2pm EDT. Register here!**

Groups:
Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom