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Social Marketology -- Sociology for the Social Set

As a student of sociology (that’s what my undergraduate degree was in), I welcomed the opportunity to review the newest book by Ric Dragon of DragonSearch,  Social Marketology -- Improve Your Social Media Processes and Get Customers to Stay Forever.

This book promised to help businesses discover patterns in social media (not sure that small businesses have the time and/or energy for this), focus on desired outcomes, humanize their brand, identify their customers, and create an action plan.  It also promised to discuss how to avoid social media mistakes and how to improve the social media marketing process.  Did it deliver?

The answer, in simple terms, is no.  In fact, this book does nothing in simple terms.  From the discussion of marketing and psychology texts written as far back as the 1800s to the discussion of a study conducted by efficiency experts Lillian and Frank Gilbreth in 1910, this book outlines the history of psychology and sociology as it may relate to social media marketing.

Most chapters within this book offer a detailed background of marketing and how it may relate to today's digital efforts, but almost none of them provide those real-world examples that assist business owners in transitioning theory into practice.  In fact, the one chapter that I found the most useful, Egg on Your Face: Avoiding the Big Mistakes did an excellent job of discussing some of the most recent twitter and Facebook gaffes that occurred before the publishing of this book, it did nothing to really explain how those things could have been avoided. 

In fact, throughout this book, I was unable to find any real-world suggestions of how to implement some of the tactics this book professed to offer.

In the end, this book would make a great textbook within any social and digital marketing theory class offered within the most prestigious university.  But, as a business book looking to assist the business owner in advancing their social and digital marketing efforts, this book falls far short.

Groups:
Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom