Guy Kawasaki offers a simplistic take on search engine optimization in his book, What the Plus?, by saying the best method to improve search rankings is to “Write. Good. Sh*t.” And, while I agree with the idea, there is much more to search engine optimization than just that. And Lee Odden, in his book Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing outlines exactly how much work proper optimization really is.
Businesses are going social. There really is no stopping it. It is the future of connecting with your customers. They expect you to have a presence in social media. Social media has arrived.
Social media is just beginning to reach it’s “teen” years, being just about 10 years old, and many companies and organizations are still struggling with many big questions, such as “How to start a program” and “who will handle the social media”.
“The only constant is change.” Haraclitus, Greek philosopher.
I believe non-profit companies have a hard time today, straddling the fine line between giving and receiving. It gets even harder in today’s very social economy. So, what is a non-profit, looking to grow, supposed to do? They need to change.
The Future of Nonprofits, by David J. Neff and Randal C. Moss outline exactly what they should do, exactly what they need to do to “take those amazing ideas and get them where they need to go.”
From showing you how your nonprofit needs to either innovate or be left on the vine, to the future of fundraising, Moss and Neff take you on a dense journey through the complete re-construction of your nonprofit and the way it is organized and functions.
I have been on LinkedIn since approximately 2006, but never really thought much of it. I was invited by a consultant, from another life, I set up my profile, connected with people I knew, and left it alone.
Fast forward to 2009, and my company was sold and I began my social media adventure, forming my company, EsquireTech Solutions, and learning all I could about Twitter, Facebook, Wordpress, and Foursquare. Never once giving any real thought to my LinkedIn profile. After all, that’s only for businesses.