As a student of sociology (that’s what my undergraduate degree was in), I welcomed the opportunity to review the newest book by Ric Dragon of DragonSearch, Social Marketology -- Improve Your Social Media Processes and Get Customers to Stay Forever.
This book promised to help businesses discover patterns in social media (not sure that small businesses have the time and/or energy for this), focus on desired outcomes, humanize their brand, identify their customers, and create an action plan. It also promised to discuss how to avoid social media mistakes and how to improve the social media marketing process. Did it deliver?
I was provided a copy of Navigating Social Media Legal Risks – Safeguarding Your Business (amazon affiliate link), by Robert McHale, Esq. for review, and I must say that despite my initial reaction of “this is a law school textbook”, I found this book to be full of very useful information for the business owner whether a beginner or seasoned veteran within social media.
Navigating Social Media Legal Risks outlines, in plain English, areas of the social media field that can quickly turn into major headaches for the small business.
Contests v. Sweepstakes
Apply to be on the Social Media Club Long Island Chapter Local Leadership Team!
We are in the process of putting a new Local Leadership team in place for the coming year (June 2012 - June 2013), and are looking for enthusiastic residents and social media evangelists to become board members to help run the organization. The Local Leadership team will shape the monthly educational events, develop and maintain positive and productive relationships with members, media, sponsors, and donors, as well as build partnerships with other local organizations to bring the entire Long Island community of practitioners together for the betterment of all.
If you are interested in joining the new Board of Directors forming, or would like additional information, please email kristie [at] socialmediaclub [dot] org for details. Thank you!
Will The B2B Social Media Book make you a "marketing superstar"? That remains to be seen. What this book, written by Kipp Bodnar and Jeffrely L. Cohen will do for the business to business marketer, however, is help you understand what makes a good marketer great, and how to turn that great marketing into actual business leads. And, how is this done? By utilizing their five-step process for social media lead generation, which starts with the basics of generating potential leads through social media and ends with amplifying your results to become a "marketing superstar".
“Not another social network!” That’s the cry from many small business owners when confronted with the prospect of having to learn Google+. And with good reason. It takes time to learn a new network, to engage, to participate. Should they spend their precious time there?